Softcat
One partner, one number, one plan you can see
Monthly growth partner
Momentum gives you one accountable growth partner instead of several agencies working to different measures. We agree a target number, build a live dashboard, and run a monthly plan across search, paid media, conversion and retention.
- Price
- from £2,999 a month plus VAT Scoped to your target and channels.
- Minimum term
- 12 months, then 3 months' notice
A 12-month minimum term, then three months' notice. We agree the target and the plan before you commit.
ISO 27001, ISO 9001 and ISO 42001 certified · 30 years building and running digital products
Sound familiar?
A new target has been set without a plan to hit it, or the next budget review is coming and nobody can show what last year's marketing achieved.
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Every agency reports against a different measure.
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Nobody owns the overall number.
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Monthly meetings review activity, not decisions.
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Reporting takes days to pull together and still causes arguments.
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Good ideas sit on the roadmap because nobody owns doing them.
The cost of doing nothing
When nobody owns the number
Marketing gets busy instead of effective, and it's hard to prove what's working.
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83%
of US customer experience leaders surveyed say they need better tools to measure what drives purchases.
Source: PwC, Customer Experience Survey, September 2025, opens external site
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38%
of marketers with budgets of $1 million or more measure traditional and digital marketing together to judge overall ROI.
Source: Nielsen, Annual Marketing Report, April 2024, opens external site
Momentum puts one number, one dashboard and one named lead at the centre, so every month starts with what's working and what to change.
What you get
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One named lead
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An agreed target number
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A live dashboard
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A monthly plan you can see
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A monthly mix of search, paid media, conversion and retention work
Every month
How each month works
The same rhythm every month, so nothing drifts.
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Measure
The dashboard shows progress against the target, live.
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Review
A monthly session on what worked, what didn't and why.
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Decide
Priorities reset for next month, with the reasons logged.
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Deliver
Our specialists do the work, and your lead stays accountable.
Scope and price
A monthly fee, scoped to your target
Scoped to the work your target needs, on a 12-month term, then three months' notice.
What's included
A named lead, an agreed target, a live dashboard and a monthly plan, with work each month across search, paid media, conversion and retention.
Assumptions
- A 12-month minimum term, then three months' notice.
- Unused capacity rolls over to later months, and has to be used within the contracted term.
- Media spend is paid directly by you and isn't included in the fee.
- We can work alongside your other agencies or replace them. That's agreed at the start.
Price
from £2,999 a month, plus VAT
Scoped to your target and channels.
What affects the price
How much work each month needs, the number of channels and markets, and whether paid media management is included.
How we run it
- We agree one target number and the leading measures that drive it.
- We build the dashboard first, so every decision starts from the same data.
- We plan monthly and log every decision, so you can see why things changed.
- One named lead is accountable, with specialists brought in as needed.
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ISO 42001: 2023
Certificate no. 519732026
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ISO 27001: 2022
Certificate no. 409462022
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ISO 9001: 2015
Certificate no. CQ2022127
Run by the team behind 30 years of digital products and growth work, under our ISO 9001 and ISO 27001 systems.
Questions
The things people usually ask
Plain answers on how Momentum works, what it costs and what we need from you. Anything else, just ask.
Isn't this just another agency retainer?
The difference is the shared number, the live dashboard, one accountable lead and a log of every decision. You can see what you're paying for.
Will it replace our existing agencies?
Not necessarily. We can coordinate them, work alongside them, or take over. We agree that at the start.
Can you guarantee the target?
No, and be wary of anyone who does. We commit to the way of working, the delivery, and honest reporting against the number.
What's included each month?
Work across search, paid media, conversion and retention, weighted each month towards whatever will move your number most. That covers technical SEO, AI search visibility, content, paid media management, conversion testing and lifecycle work, plus the dashboard and a monthly review.
Where should we start?
If you're not sure, start with a Signal audit. Its fee comes off your first Momentum quarter.
Goes well with
Stage: Grow
Signal
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See how often ChatGPT, Gemini and other AI search tools recommend you, and what to fix.
- Price
- from £2,499
- Duration
- 2 weeks
Stage: Diagnose
Bearings
SaaS, martech and analytics audit
Bearings is a fixed-price audit of your SaaS, martech and analytics.
- Price
- from £5,999
- Duration
- 2 to 3 weeks
