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Stop making buyers work out your offer on their own

AI guide for complex B2B websites

Concierge is an AI guide for B2B websites with complex offers. Visitors tell it what they need, it answers from your approved content, and it builds them a personalised page they can share with the colleagues who sign off the decision.

Price
from £4,999 set-up + from £499 a month plus VAT
Duration
3 to 4 weeks to set up
Book a 30-minute call See what you get

We confirm the set-up, the monthly fee and an estimate of usage costs before you commit.

ISO 42001 certified · Anthropic partner · 30 years building and running digital products

Sound familiar?

Buyers are researching on their own, often with AI tools, before they contact you.

If your site can't answer their questions, they'll shortlist someone whose site can.

  • Visitors struggle to work out which service fits them.

  • Different people in the buying group need different evidence.

  • Your chatbot sends links instead of answers.

  • Sales gets enquiries with no context about what the buyer needs.

  • Good content exists, but buyers rarely find it.

The cost of doing nothing

Buyers want to work it out themselves

They'd rather not talk to sales, and they decide in groups, so your website has to answer for you.

Concierge gives every visitor consistent, sourced answers from your own content, and a page they can take to the rest of their buying group.

See what you get

What you get

  1. Ingestion of your site content, case studies and documents

  2. The conversational guide, designed in your brand

  3. Personalised, shareable pages generated per visitor

  4. Lead capture and routing to your sales team

  5. Analytics on what visitors ask and where they go

  6. Monthly tuning and reporting

How it works

Set up once, improved every month

We load your content, design the guide in your brand and test it, then tune it each month from real questions.

  1. Content audit and ingestion

  2. Conversation and page design

  3. Testing and guardrails

  4. Launch

  5. Monthly tuning

What we need from you

  • Your website content, case studies and any documents the guide should use.
  • Your brand guidelines, and the rules on what it shouldn't say.
  • A sales contact for handovers, and an hour a month to review what visitors ask.

Beyond the answers

What you can do with it

Concierge doesn't just answer questions. It tells you what your buyers want to know.

  • Qualify

    Enquiries arrive with the visitor's challenge and the services they looked at.

  • Share

    Buyers forward their page to colleagues, so your case reaches the whole group.

  • Fill gaps

    Unanswered questions show you the content to write next.

  • Improve

    Monthly tuning based on real conversations.

How it's different from a chatbot

Not another chatbot

It starts the conversation, answers only from your own content and shows you what people asked for.

  • It asks about the visitor's challenge instead of waiting for a question.
  • It answers only from your own content, so it doesn't make things up.
  • It creates a branded, personalised page for each visitor: their challenge, your relevant services, case studies and next steps.
  • That page has its own link, so the visitor can share it with the colleagues who sign off the decision.
  • You see what people asked for, which turns into sales insight and content ideas.

Built and governed under our ISO 42001 certified management system.

Scope and price

Set-up, then a monthly fee

One price to set it up, then a monthly fee that covers hosting and tuning.

What's included

Set-up (content ingestion, the guide designed in your brand, personalised page templates, testing and guardrails), then monthly hosting, tuning and reporting.

Assumptions

  • Set-up takes three to four weeks.
  • No usage limit. Concierge runs on Anthropic's Claude, and you pay for that usage directly, on top of the monthly fee, so you only pay for what your visitors use.
  • It answers only from content you approve, and hands over to a person when it isn't sure.
  • Writing new content isn't included. We'll flag the gaps.

What's not included

Writing new content (we'll flag gaps).

Price

from £4,999 set-up + from £499 a month, plus VAT

Book a 30-minute call

What affects the price

The amount of content, languages and integrations with your CRM. AI usage is billed to you directly.

How we keep it right

  • It answers only from your approved content, and shows where each answer came from.
  • We test it against the questions buyers really ask, including awkward ones, before launch.
  • It hands over to a person when it isn't sure, and never guesses prices or commitments.
  • We review conversations every month and tune it.

Built and governed under our ISO 42001 certified AI management system, with visitor data handled under ISO 27001.

Proof

Questions

The things people usually ask

Plain answers on how Concierge works, what it costs and what we need from you. Anything else, just ask.

Isn't this just another chatbot?

No. It asks about the visitor's challenge, answers from your own content, and builds them a page they can share. A chatbot sends links.

What if it says something wrong about us?

It only uses your approved content, shows its sources, and hands over to a person when it isn't sure. We test it before launch and review it monthly.

Will buyers share their details?

They don't have to. The guidance is useful without any details. We only ask when they want to save or share their page.

What happens to visitor data?

It's handled under our ISO 27001 controls, and visitors see what's stored.

What does £499 a month include?

Hosting, monthly tuning, reporting and support, with no limit on conversations. The AI usage behind it is paid by you directly, so the cost follows your traffic. We give you an estimate before you start.

Goes well with

Projects

Bigger products and platforms, built end to end or with our specialists in your team.

Typical range
£50k to £250k+

  • Build

    Apex

    A custom website on Sanity that your team can run

    A custom website your team manages itself, from £2,000 a month.

    Price
    £22,000 upfront or £2,000 a month for 12 months
    Duration
    Live in weeks

  • Grow

    Signal

    AI search visibility audit

    See how often ChatGPT, Gemini and other AI search tools recommend you, and what to fix.

    Price
    from £2,499
    Duration
    2 weeks

If we sound like a good fit, let's talk.

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