Turning years of content into a clear roadmap
A strategic content audit for a payments platform, ending in an evidence-backed plan on how to restructure content to compete with Stripe and GoCardless.
- Sector
- Payments infrastructure
The situation
A payments platform publishing plenty of content
Modulr is a digital payments platform for businesses, handling payroll, supplier payments and collections. It had been publishing content for years and wanted it to do more for lead generation.
What needed to change
Articles competing with each other in search
After years of publishing, several pieces had come to target the same searches, so they competed with each other in Google and each one did less than it could.
What we did
Keep, merge or cut, page by page
In a focused audit we worked through Modulr's content and found what was worth building on. We merged overlapping articles, such as two separate pieces on virtual cards, into stronger single pages, and set out how the page templates should change for readers and for search.
What changed
A plan the redesign could be built on
Modulr came away with an evidence-backed roadmap that gives its publishing a clear focus, and a foundation for its next website redesign.
