ExtraHop
Numbers you can trust, collected the right way
Data, analytics and compliance means deciding what the business needs to measure, collecting it accurately, and making it usable without ignoring consent and privacy. It connects your website and product to your CRM and revenue, and is honest about what can't be tracked.
When to call us
When nobody trusts the numbers
If every report says something different, or tracking ignores what people chose in the banner, decisions get made on guesswork.
GA4, your ad platforms and your CRM all report different numbers.
You can't connect website enquiries to opportunities and revenue.
Tracking broke after a redesign, a GA4 change or a new cookie banner.
You're not confident your tags respect the choices people make in the banner.
The board wants pipeline and return on spend, and the reports stop at form fills.
Why it matters
Few teams trust their attribution
Most marketers can't connect touchpoints with confidence, and the regulator is checking cookie practices.
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29%
of marketing decision-makers surveyed are extremely confident their attribution is accurate.
Source: Ascend2, Marketing Attribution 2024, September 2024, opens external site
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41%
of marketing decision-makers surveyed say tracking customer touchpoints is a major challenge for attribution.
Source: Ascend2, Marketing Attribution 2024, September 2024, opens external site
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564
of the UK's top 1,000 websites improved their cookie practices after failing ICO checks and hearing from the regulator.
Source: ICO, Cookie compliance, December 2025, opens external site
What we do
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Agree what to measure
The questions the business needs answering, and the events and definitions that answer them. Fewer, better measures.
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Audit what's there
GA4, Tag Manager, your consent platform, ad pixels and CRM, including what fires before and after someone says no.
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Fix and connect
Clean tracking, consent that works, and website data joined to your CRM so you can follow a lead to revenue.
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Prove it works
Before-and-after tests, reconciled against your CRM, with what's still missing written down.
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Report it simply
Dashboards built around decisions, for the people who make them.
Worth knowing
Common tracking myths
Three things that catch teams out.
GA4 isn't the source of truth
It's one view, affected by consent, settings and its own attribution rules. Check it against your CRM and finance figures.
Consent Mode doesn't make tracking legal
It changes how tags behave when people decline. Whether you can collect the data in the first place is a separate question.
Server-side tracking isn't a loophole
Moving tracking to a server changes how data is collected. It doesn't change what you're allowed to collect.
Self-check
Ten tracking checks
Ten quick checks you can run on your own setup.
- Does each conversion fire once, and only once?
- Does it fire on success, not on the button click?
- Do tracking tags stay off until someone accepts?
- Do they stop if someone changes their mind?
- Are journeys across your domains tracked as one visit?
- Does every website lead reach the CRM with its source attached?
- Do your events have consistent, documented names?
- Do you know who has admin access to GA4 and Tag Manager?
- Are payment and internal pages excluded from referral traffic?
- Is there a written record of what you track and why?
Questions
The things people usually ask
Plain answers about data, analytics and compliance, what's involved and what we need from you. Anything else, just ask.
What's the difference between Bearings and Assure?
Bearings looks at your whole SaaS, martech and analytics stack, including what you pay for and use. Assure checks privacy, consent and accessibility on your site. Many clients start with one and need the other later.
Do you give legal advice on privacy?
No. We set up and test the tracking and consent, and work with your DPO or legal adviser on the legal calls.
Who owns the accounts?
You do. GA4, Tag Manager and dashboards stay in your accounts, with documentation.
