Too many ideas, no clear order

If AI ideas are piling up with no fair way to choose, a strategy decides what's worth funding first.

  • Everyone has ideas for AI, and nobody can say which are worth funding.

  • There are pilots in several teams, with no shared owner, architecture or order.

  • Competitors are adding AI features, and you need to know which customer problems are real.

  • You've been asked for an AI budget with no credible cost, benefit or point to stop.

  • AI projects are starting before anyone has looked at the data or the risk.

Most businesses haven't worked out where AI fits

Finding the right use cases is the hardest part, and few organisations have scaled AI beyond one or two teams.

  1. Collect the ideas

    From leadership, product, operations and the people doing the work, plus the problems customers raise most.

  2. Score them in the open

    Value, feasibility, data readiness, integration effort, risk and running cost. You see the scoring, including for the ideas that don't make it.

  3. Test the riskiest assumption

    A quick technical spike or prototype on the top idea, so the plan rests on evidence rather than a demo.

  4. Agree the order

    A sequenced roadmap with owners, costs, what has to be in place first, and the governance each idea needs.

A good AI strategy says no

Three things worth knowing before you start.

A strategy isn't a list of tools

Tools come last. The problem, the data, the process and the cost come first.

The biggest model isn't always the right one

A smaller model, a search over your own content, a few rules or ordinary software can be cheaper, faster and safer for the task.

Some ideas should stop

A good method parks ideas where the data, value or risk doesn't add up, and says why.

Should this use AI?

Five questions to ask about any AI idea before you fund it.

  • What problem does it solve, and how do you measure that problem today?
  • Would a simpler fix, like better search, a form or a rule, solve most of it?
  • Do you have the data it needs, and are you allowed to use it this way?
  • What happens when it gets something wrong, and who notices?
  • What will it cost to run each month once it's live, not just to build?

The things people usually ask

Plain answers about AI strategy and roadmapping, what's involved and what we need from you. Anything else, just ask.

Do we need clean data before we start?

No. We check whether each idea's data is good enough, which is a much smaller job than fixing all of it first.

Will you push us towards Claude?

We're an Anthropic partner and we build with Claude a lot, but we choose the model for the task. Sometimes the answer isn't a language model at all.

What's the difference between this and Uplift?

Uplift is a fixed-price version focused on your product. AI strategy work can cover the whole business, including operations.

Ways to get started

  • Projects

    Bigger products and platforms, built end to end or with our specialists in your team.

    Typical range
    £50k to £250k+

If we sound like a good fit, let's talk.