Modulr
Get found by the buyers who are actually looking
Customer acquisition helps the right buyers find you and take a measurable step towards buying. It combines search, AI answers, content and paid channels, and judges them by qualified pipeline, not visits.
When to call us
When the right buyers can't find you
If traffic is up but pipeline isn't, you're reaching the wrong people, or not showing up where buyers now look.
Traffic is up, but qualified pipeline is flat.
Paid search costs more every quarter, and the leads are getting worse.
You rank for your own name, but buyers who don't know you can't find you.
You don't know whether ChatGPT, Gemini or Google's AI Overviews mention you.
Marketing reports leads, and sales says they're the wrong accounts.
Why it matters
Buyers are harder to reach
Buyers research on their own before they talk to you, and most searches now end without a click.
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73%
of B2B buyers surveyed actively avoid suppliers that send them irrelevant outreach.
Source: Gartner, B2B buyer survey, June 2025, opens external site
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69.5%
of UK Google searches in a browser ended without a click, in early 2026.
Source: SparkToro, Zero-click searches, June 2026, vendor research, opens external site
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70%
of B2B buyers surveyed prefer a completely digital, self-service buying experience.
Source: Gartner, B2B buyer survey, May 2026, opens external site
What we do
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Agree what counts
Who you're trying to reach, what a qualified lead is, and how we'll track it from first visit to opportunity.
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Find the gaps
Where buyers search, what they ask AI tools, where competitors show up instead of you, and what your current content is doing.
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Fix the foundations
Technical SEO, page structure and content that search engines and AI tools can read and quote.
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Create and campaign
Content, SEO and paid search aimed at the questions your buyers ask before they talk to sales.
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Report on pipeline
What each channel contributed, shown honestly, including what we can't track.
Worth knowing
What actually brings in pipeline
Three things worth knowing before you spend more.
More traffic isn't more pipeline
Visits only matter if they're the right accounts and lead somewhere you can measure. We report on qualified leads and opportunities, not sessions.
AI search doesn't need tricks
Google says there's nothing special to do for AI Overviews beyond good, crawlable, useful pages. Anyone selling a secret AI formula is guessing.
A mention isn't a lead
Being cited by an AI tool, getting a visit and winning a lead are three different things, so we report them separately.
Self-check
Does your acquisition reporting mean anything?
Five questions to ask about the last report you saw.
- Does it go further than traffic, rankings and clicks?
- Can you trace a lead back to the channel that first brought them in?
- Do marketing and sales agree on what a qualified lead is?
- Does it show what's untracked as well as what's tracked?
- Has it ever led to stopping something that wasn't working?
Questions
The things people usually ask
Plain answers about customer acquisition, what's involved and what we need from you. Anything else, just ask.
How long before we see results?
Paid search shows data within weeks. SEO usually takes months, depending on competition and how quickly changes go live. Pipeline follows your sales cycle, so we agree early signs to watch as well.
Do you guarantee rankings?
No. Nobody controls Google's results, and anyone who guarantees rankings is guaranteeing the wrong thing.
Who owns the accounts and content?
You do. Ad accounts, analytics and content stay in your name, so you're never tied to us, and you can switch agencies without starting again.
