From brochure site to a source of new business
The UK's largest IT infrastructure reseller turned a brochure site into one of its sources of new business.
- Sector
- IT reseller and managed services
The situation
A big name with a brochure for a website
Softcat is the UK's largest IT infrastructure reseller, known for its people-first culture. Its website looked like a brochure. It didn't reflect the brand, and it didn't generate leads efficiently.
What needed to change
A website that could play its part in growth
Softcat wanted a website that reflected its premium brand and contributed to growth, turning more visitors into leads for its sales teams. That meant agreeing one clear plan with the people involved before anything was built.
What we did
Real people, and a site built to capture leads
We put Softcat's culture at the centre, with photography of real Softcat people instead of stock. We built the new site on Concrete5, designed from the start to capture and convert leads, and spent time with Softcat's team to get everyone behind one plan.
What changed
The website became a source of new business
Website leads rose 187%, and the website now plays an active part in Softcat's growth.
