When the licences aren't paying off

If your team has AI tools but no training or shared way of working, a few people benefit and everyone else waits.

  • People are using AI on personal accounts, and nobody knows what's going into it.

  • You bought Copilot, ChatGPT or Gemini licences, and usage has flatlined.

  • Two people are saving hours a week. Everyone else is waiting to be shown how.

  • Output quality and tone vary depending on who used which tool.

  • You want automations and agents, but nobody would own them once they're built.

Most teams were never shown how

Training hasn't kept up with the tools, so people teach themselves and reach for apps nobody has approved.

  1. Audit

    The tools and licences you have, your AI policy if there is one, and who uses what today. A short survey and a few interviews.

  2. Train by role, on real work

    Hands-on sessions in your tools, on tasks your team actually does, in small groups. On-site or remote.

  3. Build the shared library

    Prompts, skills and one-page guidelines, organised by task, so good habits don't depend on two enthusiasts.

  4. Set up the first agents

    Built with the people who'll run them, each with a named owner, limits and a log.

  5. Measure

    We time the tasks we trained on, before and after, and report what changed.

We pick the modules that fit each role. Every session uses your tools, your brand and your real tasks, not generic demos.

  1. Foundations and safe use
  2. Research and content curation
  3. Search
  4. Asset creation
  5. Automation
  6. Internal process support
  7. Agents: setup and management

Foundations and safe use

What AI is good at, where it gets things wrong, and what should never go into it.

Your team leaves able to

  • Choose the right tool for a task
  • Write prompts that get usable first drafts
  • Check outputs for accuracy, bias and made-up facts
  • Follow your AI policy without having to look it up

Research and content curation

Turn hours of reading into a briefing you can trust.

Your team leaves able to

  • Summarise reports, calls and competitor activity with sources attached
  • Build a weekly market or topic digest
  • Keep a shared library of approved sources and briefs

Asset creation

Copy, images and video that sound and look like you.

Your team leaves able to

  • Give AI your tone of voice and brand rules so drafts start on-brand
  • Produce variants for channels, audiences and tests
  • Know what you can and can't use commercially

Automation

Take the copy-and-paste out of the week.

Your team leaves able to

  • Spot the tasks worth automating
  • Connect AI to your CRM, CMS and reporting tools with no-code automation
  • Build in a human check before anything goes out

Internal process support

AI for the work around the work.

Your team leaves able to

  • Turn meetings into actions and follow-ups
  • Draft briefs, reports and status updates from your own data
  • Answer "where's the latest version" questions from your own documents

Agents: setup and management

Agents that do real tasks, with an owner, limits and a log.

Your team leaves able to

  • Set up assistants and agents on your own knowledge, such as Claude Projects, custom GPTs and Copilot agents
  • Decide what an agent can and can't do without approval
  • Monitor, review and retire agents as tools change

Tools we teach on: whatever you already pay for. Most teams use some of Claude, ChatGPT, Microsoft Copilot, Gemini, Canva, Adobe Firefly, HubSpot and automation tools like Zapier or Make.

What good training looks like

Three things that make it stick.

Training isn't prompt tips

The useful skills are choosing the right task, giving AI the right material, checking what comes back, and knowing when a person must decide.

One workshop rarely sticks

Habits change when people have approved tools, shared examples, someone to ask, and a reason to use them the following week.

Everyone doesn't need the same course

Leaders, marketers, operations and risk teams use AI differently. Training by role is quicker and stays relevant.

Where's your team now?

Five quick questions to see where training would help most.

  • Does everyone know which AI tools they're allowed to use, and with what data?
  • Could each person name one task AI saves them time on every week?
  • Do people check AI output the same way, or however they see fit?
  • Is there a shared place for prompts and examples that work?
  • Does anyone own the automations and agents already running?

We teach what we use every day.

  • ISO 42001 certified

    Our AI management system is independently audited. Everything we teach about safe use, data and oversight comes from running it.

  • Anthropic partner

    We build with Claude in client products and our own tools.

  • Our own team first

    We've built AI tools for our own new business, scoping and delivery work, and trained our team on them before training anyone else's.

Read our approach to AI

The things people usually ask

Plain answers about AI team training, what's involved and what we need from you. Anything else, just ask.

How is this different from Relay?

Relay is the fixed-price starting point for one team, in three weeks. This is for larger programmes across several teams or roles, built from the same modules.

Do we need an AI policy first?

It helps, but it isn't required. If you don't have one, we train to sensible defaults and recommend Guard alongside. If you do, every session is built around it.

Which tools do you train on?

The ones you already pay for. We don't sell licences, and we'll tell you if one isn't earning its place.

Is it safe to use our own data in training?

We train in your accounts, under your settings, and check data handling with you before the first session. Nothing goes into a tool your policy doesn't allow.

How do we know it worked?

We time the tasks we trained on before and after, and track how many people are using the tools a month later.

Ways to get started

  • Projects

    Bigger products and platforms, built end to end or with our specialists in your team.

    Typical range
    £50k to £250k+

If we sound like a good fit, let's talk.