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A self-guided demo that warms up leads

A personalised, on-demand demo for an enterprise cybersecurity company, built to turn more visitors into sales conversations.

Sector
Network detection and response
Services
User experience design, Web, app and platform development, Conversion optimisation
ExtraHop's Network Detection and Response pages on three phones, "Security at every data point", on navy

The situation

A rebrand with a demo problem underneath

ExtraHop is an enterprise cybersecurity company. Its rebrand needed a new user experience and tech stack, and it involved brand, creative, UX and technology teams inside and outside the business.

An ExtraHop customer story page on desktop, about Accolade's security spend

What needed to change

Too few visitors took the leap to a demo

Prospective customers weren't requesting demos in the numbers the business needed. Booking a call with sales felt like too big a step before they'd seen anything.

ExtraHop pages at an angle, with a RevealX demo request form and the network detection modules, on navy and blue

What we did

Show the platform first, on the visitor's terms

We designed a personalised, on-demand demo. Visitors choose the challenges most relevant to them, get a walkthrough of the platform tailored to those challenges, and arrive at sales already knowing what they want to talk about. We also trained ExtraHop's team on Sanity, so they can run the platform themselves.

ExtraHop's RevealX platform page on a phone, on blue

What changed

Warmer leads and better sales conversations

The site converts more visitors, and sales conversations start further along because leads have already explored the parts of the platform that matter to them. And ExtraHop's own team can now run the platform with much less help.

ExtraHop resource cards and an "Experience security at every data point" banner, at an angle

What the client says

  • I've partnered with Rawnet at two different companies for two very complex website redesigns and I can't say enough positive things about the company overall, the people and the outcome of the work. They're an incredibly talented group that truly are subject matter experts in their field.

  • I've had the pleasure of working with Rawnet across multiple companies, and they have consistently been the best digital agency I've partnered with. Their team is exceptional at website strategy, design, and development, and they bring a smart, creative approach to every project. I would highly recommend Rawnet to any B2B brand looking for a trusted and talented partner.

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