A complex service offer, made simple to explore
A technical services provider's website moved from WordPress to HubSpot, with its services made easier for buyers to understand.
- Sector
- IT solutions and managed services
The situation
A wide range of technical services
Trustmarque is a technical services provider with a broad and detailed offer. Buyers needed to understand quickly which services applied to them.
What needed to change
Hard to explore, and spread across tools
The offer was difficult to take in at a glance, and the website ran on WordPress, separate from the rest of Trustmarque's marketing tools.
What we did
A rebuilt site with a clearer route to each service
We rebuilt the site on HubSpot, next to the marketing tools Trustmarque already used, and regrouped the services into clearer paths so each visitor can see quickly where to start.
What changed
Simpler to run, easier to buy from
The marketing team now runs the website and its campaigns side by side, and buyers reach the services that matter to them sooner.
