A website that works for advisers and providers
A new website for a financial product ratings company, with clear routes for each of its business audiences.
- Sector
- Financial data and insight
The situation
Ratings trusted by advisers, providers and consumers
Defaqto rates financial products. Its customers are financial advisers and product providers, and its ratings also need to be recognised by the public.
What needed to change
A dated site that didn't serve any audience well
The website was dated. It didn't engage advisers or providers, and it did little for the brand with consumers, so it wasn't earning its keep. Partway through, the visual design needed more attention to bring the wireframes to life.
What we did
Clear routes for each audience, designed and built by one team
We took over creative design to keep the project on track, then built the site on Concrete CMS around clear, one-click routes for each business audience, so advisers and providers each reach the content meant for them.
What changed
A website that supports the new brand
Defaqto has a modern site that supports its new brand and explains the value of its products to each audience.
