A new brand, launched on a site built to convert
A new website for Akumina's rebrand, with focused landing pages designed to get more from its paid advertising.
- Sector
- Workplace software
The situation
An employee platform with a new identity to launch
Akumina makes an employee communication platform that works with Microsoft 365, used by organisations to reach their people across offices and countries. It was launching a new brand and needed a website to match.
What needed to change
Paid traffic that wasn't converting
Akumina needed two things at once. A modern site for the new brand, and better results from its paid advertising, whose landing pages weren't turning visitors into demo requests as well as they should.
What we did
A new site, and landing pages built for one job
We built a new Concrete5 website around the new brand. Alongside it, we designed landing pages for paid campaigns, each focused on a single action, and product UI mock-ups that show buyers what the platform looks like before they book a demo.
What changed
One brand, and pages built to pay their way
Akumina launched its new brand on a site that matches it, with landing pages designed to get more from every pound spent on advertising.
What the client says
-
Rawnet was exceptional from start to finish. I was so impressed that I brought them into a second company, a B2B SaaS platform, to completely rebuild the website and messaging. They have a real talent for taking traditionally complex B2B concepts and translating them into clear, compelling user experiences.
Samantha Riel
Vice President Global Marketing, Akumina
