A content hub journalists come back to
A personalised content hub for the platform journalists and media partners use to license Red Bull's photography, video and stories.
- Sector
- Media production and publishing
The situation
Where the media gets Red Bull's content
The Red Bull Content Pool is the platform journalists and media partners use to license Red Bull's photography, video and editorial content.
What needed to change
A dated hub that put people off at sign-up
The Content Pool was outdated and struggled to keep users engaged, and a clunky sign-up process put off the very journalists the platform existed to serve.
What we did
A feed made for each user
We developed the UX strategy and a full prototype for a modern, personalised hub. At its centre is "Made for You", a feed tailored to each user's interests, from snowboarding to Formula 1, so the right content surfaces faster. We delivered the design, an interactive prototype and detailed specifications for Red Bull's own teams to build, working closely with its in-house design team.
What changed
A foundation that's lasted
Around five years on, the experience we designed is still the foundation of the Content Pool.
