One clear story, on one marketing platform
A new HubSpot website for a payment security company, bringing its brand story and marketing tools together in one place.
- Sector
- Payment security
The situation
A technical product sold to demanding buyers
Entersekt provides payment security and authentication technology to banks and other financial institutions. Its buyers are expert and cautious, and they expect a supplier to explain a complex product clearly.
What needed to change
One brand, told different ways across too many tools
As Entersekt grew, its story had come to be told in different ways in different places. Its marketing ran on several disconnected systems, which cost money to run and time to keep in step.
What we did
One site, one platform, one story
We built Entersekt a new website on HubSpot, bringing the website and marketing activity onto a single platform. The site explains a technical offer in plain terms for financial institutions, with one consistent brand throughout. We worked entirely remotely with teams in South Africa and North America.
What changed
Less to manage, and a clearer story to tell
Entersekt now runs its website and marketing in one place, with lower running costs and less maintenance. Its team spends less time managing systems and more time explaining what Entersekt does to the institutions it sells to.
