Outcome-led UX that held up through every rebrand
A website reframed around what customers achieve, with a design system that kept it consistent through several rebrands.
- Sector
- Low-code application development
The situation
A powerful platform explained one feature at a time
OutSystems is the AI-powered platform enterprises use to build and run their applications. Its website explained features in depth, but didn't show prospects what the platform could do for their business.
What needed to change
A site that wasn't converting, in a company that kept changing
The site wasn't converting, and OutSystems was going through rapid change, with several rebrands and changes in stakeholders. The work had to keep moving while the brief moved too.
What we did
Business outcomes first, built on a design system
We reframed the site's story around business outcomes rather than product features, giving prospects clear reasons to get in touch. We worked as an extension of the OutSystems team, adapting to each new brand direction. Alongside the UX, we built a design system as a single source of truth for components and styles.
What changed
Consistent, on-brand updates with far less effort
OutSystems has an outcome-led website and a design system that lets its teams ship consistent, on-brand updates with far less effort, whatever direction the brand takes next.
