Thinking out loud.

Latest insights

1. 
   Agency news

   We're ISO 42001 certified

   We're now certified to ISO 42001, the international standard for AI management systems. Here's why we did it and what it means for the people we work with.

2. 
   Agency news

   We've launched Not Another Maturity Assessment

   A real digital product consultancy report in minutes. Free, with no information collected and no sales calls.

3. 
   Talent & culture

   Turning work experience into a career at Rawnet

   Toby Lees, QA Tester at Rawnet, on how two weeks with the Rawnet Academy led him back to a full-time role.

4. 
   Talent & culture

   Team spirit at work: Q&A with Aimee Pooley

   Aimee Pooley, Office Administrator at Rawnet, on how a lifetime of cheerleading and team sport shaped her first agency role.

5. 
   AI

   AI is only an advantage if using it responsibly

   Matt Thomas, Head of Innovation at Rawnet, on why AI is only an advantage with a human in the loop and governance behind it.

6. 
   Growth & marketing

   As an enterprise leader in B2B, are you quietly handing deals to competitors?

   Sam Love, Managing Director at Rawnet, on why cutting B2B website investment is one of the most expensive mistakes a C-suite can make.

7. 
   AI

   AI can generate almost anything. Humans still have to decide if it should exist.

   Sam Love, Managing Director at Rawnet, on why human judgement and leadership matter more as AI makes digital execution cheaper.

8. 
   AI

   How we’re harnessing AI in conversion rate optimisation

   How Rawnet uses AI in conversion rate optimisation: faster analysis of user behaviour, sharper test hypotheses and dynamic personalisation.

9. 
   Growth & marketing

   Google Ads representative suggestions you should ignore

   Mairead Hill on the Google Ads recommendations smaller accounts should ignore, from budget increases to suggestions built for bigger spenders.

10. 
    Growth & marketing

    Creating a lead scoring system

    Lead scoring ranks leads by how likely they are to buy, using their attributes and behaviour. How it works, its benefits and worked examples.

11. 
    Product & technology

    Is a SaaS-first approach the golden ticket in product development?

    SaaS promises quick deployment and scale, but it isn't always right for brands that need to stand out. What to weigh in SaaS vs custom development.

12. 
    Product & technology

    Why is Go popular in the DevOps world?

    Go suits DevOps thanks to its speed, built-in concurrency, static typing, broad standard library and cross-platform builds with few dependencies.

13. 
    Product & technology

    Pros and cons of server-side rendering

    Server-side rendering (SSR) builds pages on the server: faster first loads and better SEO, but more complex development and more server load.

14. 
    Product & technology

    Choosing the right ecommerce framework: a CTO’s guide

    What CTOs should weigh when choosing an ecommerce framework: business goals, technical requirements, scalability, performance and budget.

15. 
    Product & technology

    Redefining the client-agency relationship: true partnership

    Agency discovery should deliver the 'so what': a strategy and a digital roadmap, not surface-level insights. How Rawnet runs it as a partnership.

16. 
    Product & technology

    The role of third parties in the digital transformation process

    Partnering with third parties speeds up digital transformation by bringing in outside expertise and technology. When it helps and how to do it well.

17. 
    Product & technology

    The importance of smooth product onboarding

    Stu Neilson on why product onboarding is crucial for your digital offerings and how to get it right.

18. 
    Growth & marketing

    The role of Google Ads in fuelling the fast fashion phenomenon

    Google Ads fuels fast fashion by dominating ad space and reaching price-conscious shoppers. How smaller brands compete, and the ethical questions.

19. 
    Growth & marketing

    Mastering the art of PPC ad writing

    Five tips for PPC ads that perform: put popular keywords in headlines, research before you launch, and avoid the mistakes that get ads disapproved.

20. 
    Growth & marketing

    Strategic planning: the common challenges and how to overcome them

    Five common strategic planning challenges: fast-moving technology, data overload, limited resources, siloed teams and changing customer behaviour.

21. 
    Growth & marketing

    Strategic digital planning: the basics for business growth

    Strategic digital planning sets your direction: assess your digital landscape, define your audience, set clear objectives and build one plan.

22. 
    Talent & culture

    How I got into UI development at Rawnet

    Jess Phipps, Developer at Rawnet, on moving from graphic design into UI development.

23. 
    Talent & culture

    Teaching ‘intro to web’

    Jess Phipps, Developer at Rawnet, on becoming a sessional lecturer and encouraging more women into tech.

24. 
    Growth & marketing

    Psychology series: the role of emotions in driving marketing success

    Emotional marketing builds a connection between customer and brand to drive engagement and conversions. How it works and how to use it well.

25. 
    Growth & marketing

    Psychology series: the motivations behind consumer behaviour

    Why people buy what they want, not just what they need: the hidden motivations behind consumer behaviour, and how to use them in marketing.

26. 
    Product & technology

    MVP isn’t always the answer

    Adam Smith on why industries have over-corrected towards the ‘MVP’ (minimum viable product) mindset, and why Rawnet is investing in research instead.

27. 
    Product & technology

    Why is web accessibility so important?

    Web accessibility lets disabled people use your website and widens your audience. The key concepts and practical ways to make your site accessible.

28. 
    Talent & culture

    Toby’s work experience

    Toby Lees on his two weeks of work experience at Rawnet in 2022, before he joined the team.

29. 
    Product & technology

    The rising importance of customer experience in B2B industries

    B2B buyers now expect the digital experiences they get as consumers, and customer experience is often what decides repeat business.

30. 
    Product & technology

    The difference between customer experience and user experience

    Customer experience is every interaction with your brand; user experience is how people use your product or site. Why the difference matters.

31. 
    Growth & marketing

    The importance of detailed target personas and how to create them

    Personas shape your messaging, page structure and targeting: 47% of companies that beat revenue goals keep theirs up to date. How to build them.

32. 
    Growth & marketing

    How negative words can undermine your business and why title case is out

    Alice Farley on why negative words can undermine your marketing and why sentence case should beat title case.

33. 
    Growth & marketing

    CRO vs CXO

    CRO is data-driven testing to get users to act; CXO improves the whole customer experience. Nick Phipps on the difference and where to start.

34. 
    Product & technology

    Do you take website accessibility for granted?

    Ann-Cathrin Will on why businesses need to cater to every user’s needs for a successful online presence.

35. 
    Product & technology

    What is service design and why is it important?

    Service design plans a service's people, infrastructure and communication to improve it. Sam Evans on its benefits, challenges and how to adopt it.