Knowledge hub | Rawnet

As an enterprise leader in B2B, are you quietly handing deals to competitors?

Marketing budgets are more scrutinised than ever - we are living and breathing this right...

Digital trends Technology

AI can generate almost anything. Humans still have to decide if it should exist.

As AI lowers the cost of producing things, the real differentiators move upstream.

Optimisation

How we're harnessing AI in Conversion Rate Optimisation

The way we work with CRO is constantly transforming.

Brand & communication

How B2B brands can build trust through emotional intelligence

Only about 36% of people worldwide are emotionally intelligent.

Technology

Rawnet, AWS, and TD Synnex partner event

Rawnet empowers clients to drive change and stay competitive and innovative.

Talent & culture

A new era of leadership at Rawnet

Exciting changes are underway at Rawnet as we welcome new Joint Managing Directors!

Talent & culture

Jess Strachan: from student to TechWomen100 shortlist

Jess’ journey through the tech industry hasn’t always been smooth.

Customer acquisition

Google Ads representative suggestions you should ignore

Google's ad recommendations often overlook the needs of smaller businesses.

Customer acquisition

Creating an effective content calendar for digital marketing

A structured content calendar is key to a successful digital strategy.

Product design

Elevating your brand with a Digital Design Service

Mastering digital artistry requires a blend of creativity and technical skill.

Optimisation

Enhance your digital impact with expert CRO Services

Unlock your website's true potential with Conversion Rate Optimisation.

Customer acquisition

Creating a lead scoring system

Effective lead scoring helps businesses focus on the most promising prospects.

Customer acquisition

Why businesses should invest in Technical SEO Services

A robust online presence is non-negotiable for businesses aiming for success.

Customer acquisition

Harnessing the power of Email Marketing Services

Email marketing remains a powerful engagement tool for businesses.

Customer acquisition

Are SEO Services right for you?

Considering SEO services can transform your online presence and drive growth.

Talent & culture

My work experience week with Rawnet

Work experience with the Rawnet team is not to be missed.

Customer acquisition

How to check if you're reading AI content

Like it or not, AI adoption is growing rapidly, shaping our digital landscape.

Consulting

Is a SaaS-first approach the golden ticket in product development?

SaaS solutions are often hailed as the universal cure for rapid development.

Customer acquisition

How to save money on paid advertising as an SME

As we approach the new year, some may also be approaching a new financial year.

Customer acquisition Digital trends

Navigating the turbulent waters of digital marketing

Digital marketers are grappling with a perplexing challenge.

Customer acquisition

Accessibility in email marketing

Email marketing's evolution highlights the imperative of not overlooking accessibility.

Technology

The role of QA in web and software development

In today’s digital age, where web applications and software dominate the tech landscape.

Technology

Why is Go popular in the devops world?

Go, or GoLang, is favoured in DevOps for its exceptional performance.

Customer acquisition

The pros and cons of IP blocking in advertisements

Someone is showing you something on your website - panic - they click an ad!

Customer acquisition

Digital marketing strategy from The House Of Usher

Halloween's here, you need to watch 'The Fall Of The House Of Usher' on Netflix!

Technology

Pros and cons of server side rendering

Web development is evolving, staying on top of the latest techniques is vital.

Customer acquisition Digital trends

AI and privacy: adapting PPC strategies for a cookie-less world

I attended the Google Partner Summit 2023.

Technology

Choosing the right ecommerce framework: a CTO’s guide

In the contemporary digital landscape, online shopping reigns supreme.

Digital trends Talent & culture

AI in talent acquisition

The world of Talent Acquisition is undergoing a profound revolution.

Customer acquisition

Mairead conquers BrightonSEO 2023

Last Wednesday morning, bright and early, I made my way to Brighton SEO.

Agency news

Redefining the client-agency relationship: true partnership

Traditionally, initial discovery focuses on understanding business challenges.

Talent & culture

My placement year at Rawnet

I can’t believe it’s already been a year since the start of my placement at Rawnet!

Digital trends

The role of third parties in the digital transformation process

Digital transformation is a necessity for staying competitive, but it's challenging.

Digital trends

Frustration to innovation: service design, healthcare and minimum expectations

I had the best experience trying to arrange a GP appointment this week. Life changing.

Product design

The importance of a seamless product onboarding

As a Product Strategist, I've used diverse tech stacks for clients in various industries.

Customer acquisition

Exploring Google's newest campaign types

Google has introduced two new campaign types: Video Views and Demand Generation.

Talent & culture

Lily’s work experience at Rawnet

I’ve always had a love for coding and how different things in computers work.

Talent & culture

AI’s impact on digital jobs: concern or efficiency enhancer?

AI has a dual impact on digital jobs.

Technology

Why Web 3.0 hasn’t taken shape post-pandemic

Lack of awareness, slow development, resistance to change, and trust issues.

Customer acquisition

The role of Google Ads in fuelling the fast fashion phenomenon

Google Ads fuels fast fashion by dominating advertising space.

Customer acquisition Optimisation

Maximise your marketing budget: the power of CRO and DXI

Optimisation is crucial for businesses wanting to maximise their marketing investments.

Optimisation

CRO and DXI strategies to drive business growth

Providing a positive digital experience is crucial for retaining customers and driving...

Talent & culture

My work experience at Rawnet

During my time with Rawnet I've realised this is the sector I want to pursue.

Customer acquisition

Mastering the art of PPC ad writing

In fast-paced marketing, it's easy to get caught up in new campaign launches.

Consulting

Strategic planning: the common challenges and how to overcome them

Strategic planning enables long-term success but takes time to execute effectively.

Talent & culture Technology

Harnessing technology for good: promoting positive online behaviours

The digital health industry has boomed, with £1.2 billion invested in 2021.

Consulting

Strategic digital planning: the basics for business growth

Digital strategic planning is crucial for businesses.

Consulting

Brands leveraging technology to transform their business

From marketing automation to AI, technology evolves and brands take advantage.

Talent & culture

How I got into UI development at Rawnet

Jess has been a UI developer at Rawnet since January 2017.

Talent & culture

How I got into paid social marketing at Rawnet

Nadine joined Rawnet's strategy team back in May 2021 as a Paid Social Specialist.

Technology

Multiverse vs Metaverse: embracing immersive features

The Metaverse landscape has progressed significantly.

Technology

5 challenges to consider before developing a metaverse

Metaverse, a virtual world where users interact in real-time, presents complex challenges.

Talent & culture

My work experience in design at Rawnet

After seeing Rawnet’s website, I knew this was the right place for me.

Talent & culture Technology

Teaching 'intro to web'

As a woman in the tech industry, I’m aware of the significant gender gap in the industry.

Technology

Can you trust AI with your content?

How does AI generate content, and is it reliable for producing quality content?

Digital trends Consulting

What's next for digital, social and web?

In 2022, online consumers reached 4.85 billion, 62.5% of the world's population.

What's next for digital, social and web?

4.85B online consumers (62.5% of global population) were recorded at the start of 2022.

Customer acquisition

Psychology series: the role of emotions in driving marketing success

Evoking a greater sense of trust and connection with a customer.

Digital trends

Recession-proof growth: everything you need to know

Learning how to survive and even thrive in this difficult economic climate.

Talent & culture

Life as a remote working dad at Rawnet

This is no doubt the most talented bunch of people that I’ve ever worked with.

Customer acquisition

Psychology series: the motivations behind consumer behaviour

Have you ever wondered what drives you to buy something?

Agency news

MVP isn't always the answer

Strategic Planning for the New Year Ahead.

Customer acquisition

Is customer lifetime value (CLV) the new customer acquisition?

Driving Revenue: The Importance of Customer Acquisition and CAC in E-commerce.

Talent & culture

My Rawnet career: working dad edition

Becoming a Father: Unexpected Challenges and Joys.

Technology

Rust: the future of web development?

Many companies have found use cases for Rust.

Technology

The importance of keeping your software up to date

The internet is wonderous, but its dark side is seeking your information.

Technology

DevOps vs. NoOps - is this really the end?

You might have had some advanced knowledge about a NoOps reality.

Serverless: it's more than just a buzzword!

As companies seek updates and data management, serverless tech offers solutions.

Talent & culture

My Rawnet career: working mum edition

Tracy discusses her journey at Rawnet and the impact becoming a mother had on it.

Technology

Why is web accessibility so important?

Every organisation values a strong, user-friendly website in today's world.

Talent & culture

Rawnet collaborates with University Centre Farnborough

We recently visited Graphic Design students at University Centre Farnborough.

Consulting

Is it time to review your digital strategy?

The answer is yes. No business is perfect...

Customer acquisition

3 key reasons SEO should be in your 2022 digital strategy

SEO is vital in your digital strategy. But why? What is SEO?

Talent & culture Agency news

Rawnet named one of Campaign’s Best Places to Work 2022

Rawnet has been named one of this year’s UK’s Best Places to Work!

Talent & culture

Toby's work experience

Given the chance for two weeks of work experience at Rawnet, I jumped at the opportunity.

Product design

UX trends that drive customer engagement

UX encompasses all aspects of end-users interaction with the company.

Talent & culture

My marketing internship at Rawnet

My internship boosted my confidence in digital marketing.

Technology

What is Web 3.0?

Web 3.0 has become a buzzword that gets thrown around a lot on social media.

Customer acquisition

What you should know about social commerce in 2022

It’s an exciting time as the social commerce industry grows.

Customer acquisition

Is paid social worth the investment?

Over 2 billion people use social media apps every day.

Optimisation

Is industry disruption what you are actually trying to achieve?

Clayton Christensen popularised the term "disruptive innovation".

Customer acquisition

5 ways to improve your digital marketing strategy

Thanks to the smartphone, consumers can be everywhere at once.

Brand & communication

The rising importance of customer experience in B2B industries

All businesses rely on having exceptional customer experiences.

Customer acquisition

The difference between customer experience and user experience

Two common phrases you’ve likely heard: customer experience and user experience.

Customer acquisition

The importance of detailed target personas and how to create them

Knowing your target personas and segmentation boosts marketing success.

Brand & communication

Strategic account management vs. new business

Joseph Veal, account manager, discusses account management vs. new business.

Talent & culture

Women in digital & technology at Rawnet

The digital and tech industry still has an issue with gender equality.

Optimisation

The importance of an integrated digital strategy in lead generation

How can marketing managers create a more integrated digital marketing strategy?

Customer acquisition

How negative words can undermine your business and why title case is out

Content marketing is nothing if not an arms race.

Optimisation

How to create a data-driven product strategy in 2021

Data-driven strategy is key to driving and building success.

Talent & culture

My placement with Rawnet

I’ve got a lot to say about this place.

Customer acquisition

The incremental value of PPC and SEO

Prioritising your business's marketing strategy isn't simple.

Optimisation

CRO vs. CXO

There is some confusion as to what Conversion Rate Optimisation (CRO) means.

Customer acquisition Digital trends

The rising significance of UX and web design in 2020

The world has changed since the outbreak of COVID-19.

Brand & communication

Digital just became a necessity

Fight or flight, pivot or pause.

Technology

Do you take website accessibility for granted?

Adapting means different things to different people.

Customer acquisition

Should you be cutting your marketing budget?

Obviously, as a marketer, I’m biased. But hear me out.

Brand & communication

The cryogenic freezers and the opportunity seekers

It’s been very interesting to see how companies have been reacting.

Optimisation

How to define your value proposition

Firstly, let's dispel any confusion about what your value proposition means.

Brand & communication

Our journey to becoming a customer centric agency

Rawnet is on a mission to practice what we preach.

Consulting

How to define an effective innovation strategy

The average age of an S&P 500 company is under 20 years.

Consulting

The importance of customer centricity

The reinvention of digital agencies.

Talent & culture

My week with Rawnet

Want to know what work experience is really like?

Brand & communication

4 benefits of sharing your business strategy with your agency

Buzzwords inundate the digital industry and saturate agency proposals.

Consulting

What is service design and why is it important?

What's it all about?

Brand & communication

Toys 'r' us file for bankruptcy

Another week; another bankruptcy.

Brand & communication

Improve UX with these 5 classic storytelling techniques

Stories have the power to transport our minds to another place.

Product design

How to create demand and make the competition irrelevant

Position yourself as an innovation provider.

Agency news

Castelnau Group acquires Rawnet to accelerate digital growth

Data-driven strategy is key to driving and building success.

Technology

What impact will Google killing third party cookies have on Google Analytics?

Google will block third-party cookies across its Chrome browser.