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Pros and cons of server side rendering

Technical Marketing Strategist

Technical Marketing Strategist
As Rawnet's Technical Marketing Strategist, Harry has played a pivotal role in shaping the digital presence of esteemed clients like Hornby and Whistl. Since joining the agency in 2017 as an Acquisition Specialist, he has showcased exceptional growth, evolving his role to bridge the gap between marketing and development. With a keen eye for technical intricacies, Harry excels in the realms of technical SEO and website maintenance, collaborating seamlessly with the development team. His journey exemplifies a commitment to staying at the forefront of digital marketing trends, transforming challenges into opportunities.

Web development is evolving, staying on top of the latest techniques is vital. 

This ensures providing your users with the best possible experience.

One such technique that has gained significant attention in recent years is Server-Side Rendering or SSR. But what exactly is SSR, and how can it benefit or hinder your web development projects? Let's dive in.

What is Server-Side Rendering?

Server-Side Rendering, as the name suggests, involves rendering web pages on the server before sending them to the client's browser. This is in contrast to the more traditional approach of Client-Side Rendering (CSR), where the browser handles the rendering process.

Pros of Server-Side Rendering

  • Improved Page Loading Speed: SSR can significantly enhance page loading speed, as the initial HTML is sent from the server. This provides a faster "first paint" and better user experience, which is vital for reducing bounce rates.
  • SEO Friendliness: Search engines can effectively index SSR websites since the content is available directly in the initial HTML response. This results in better search engine rankings and visibility.
  • Enhanced User Experience: SSR ensures that users can interact with the content even before JavaScript loads. This can be crucial for websites that rely on user engagement and conversions.
  • Efficient Caching: SSR allows for efficient server-side caching, which further enhances performance by reducing the server load and response times.

Cons of Server-Side Rendering

  • Complex Development: Implementing SSR can be more complex and time-consuming than Client-Side Rendering. It may require a different architectural approach and expertise in server-side technologies.
  • Server Load: Server-Side Rendering can increase the server load, particularly during periods of high traffic. This might require more substantial server resources to handle the demand.
  • Limited Dynamic Interactivity: While SSR provides a fast initial load, it can limit the dynamic interactivity of the website until client-side JavaScript is executed, which can sometimes lead to a less fluid user experience.
  • Development Skills: Building SSR applications requires a strong understanding of server-side technologies, which not all web developers possess.


Server-Side Rendering (SSR) can offer several advantages for web development, including improved page loading speed, SEO benefits, and enhanced user experience. However, it comes with challenges such as complexity, server load, and limited dynamic interactivity. Deciding whether to use SSR or not depends on your specific project requirements and the trade-offs you are willing to make.

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