2 mins read

AI’s impact on digital jobs: concern or efficiency enhancer?

Strategy Director

Strategy Director
With over two decades of experience in digital, Sam (aka Sevs) brings a rich heritage in design and build to the table. His career is marked by collaborations with clients such as John Lewis, ASDA Living, and Transport for London (TfL), which paved the way for his transition into user experience and digital strategy. Sam has been at Rawnet now for 11 years and leads the Strategy team with a focus on brand and communication, product design, customer acquisition, and ongoing optimisation. His time here has seen him deliver projects for a diverse array of clients including ITV Studios, Hornby Hobbies, Office Team, Whistl, Strutt & Parker, Woodland Trust, and the Berkeley Group. Sam’s career has equipped him with a versatile expertise in both B2B and B2C across multiple industries, which positions him uniquely to deliver successful strategy plans, roadmaps and reporting frameworks to ensure impact on core business objectives.

AI has a dual impact on digital jobs.

It can automate tasks, potentially replace certain roles, enhance efficiency and improve employee well-being.

AI reduces repetitive tasks, minimises errors, and increases productivity and job satisfaction. Businesses should approach AI integration strategically, creating new roles and fostering open dialogue with employees. AI is a transformative tool that can advance the digital job market.

Artificial Intelligence (AI) has emerged as a transformative force, significantly impacting multiple sectors, including the digital job market. In this article, we explore the potential impact of AI on digital jobs and discuss whether it should be viewed as a concern or an efficiency enhancer.

The Potential Impact of AI on Digital Jobs

AI has a dual-faceted impact on digital jobs. It can automate repetitive and mundane tasks, which may result in replacing certain roles that primarily involve these tasks. However, AI also has the potential to augment human capacity by taking on time-consuming tasks, allowing employees to focus on more complex and strategic aspects of their jobs.

Concerns Surrounding AI and Digital Jobs

There is growing concern that AI could displace certain job roles, particularly those that involve repetitive and rule-based tasks. However, it's important to note that AI also creates new job opportunities. The demand for AI programming, development, implementation, and maintenance jobs is increasing. Additionally, AI often requires human oversight, creating roles for AI trainers, supervisors, and evaluators.

AI's Contribution to Job Efficiency

AI significantly enhances job efficiency by automating repetitive tasks, reducing employees' time on such activities. This enables them to focus more on strategic, creative, and value-added tasks. Moreover, AI minimises human errors, enhances accuracy, and boosts overall productivity, leading to more efficient work processes.

Improving Employee Well-being Through AI

AI contributes to employee well-being by eliminating repetitive and mundane tasks, making work more stimulating and engaging. This can result in higher job satisfaction, improved work-life balance, and reduced stress levels. Additionally, AI-powered tools can provide personalised insights into employee health and well-being, promoting healthier work habits and a positive work environment.

Strategies for AI Integration in the Workplace

Businesses should approach AI integration in a strategic and thoughtful manner. This involves assessing which tasks can be automated, identifying opportunities for new role creation, and providing necessary training for employees to adapt to AI-powered systems. Maintaining an open dialogue with employees, addressing concerns, and highlighting the benefits of AI is crucial in ensuring a successful integration process.


While concerns about job displacement due to AI exist, it is important to recognise the potential of AI in enhancing job efficiency and improving employee well-being. By adopting a strategic, human-centric approach to AI integration, businesses can leverage AI as a tool for advancement rather than viewing it as a threat. Embracing AI in the workplace can lead to increased productivity, job satisfaction, and overall success in the digital job market.

Related articles

Work experience with the Rawnet team is not to be missed.

The world of Talent Acquisition is undergoing a profound revolution.

I can’t believe it’s already been a year since the start of my placement at Rawnet! 

Other articles by Sam Evans

SaaS solutions are often hailed as the universal cure for rapid development.

Digital transformation is a necessity for staying competitive, but it's challenging.