Maximise your marketing budget: the power of CRO and DXI

Optimisation Strategist

Optimisation Strategist

Optimisation is crucial for businesses wanting to maximise their marketing investments.

By leveraging Conversion Rate Optimisation (CRO) and Digital Experience Intelligence (DXI), businesses can improve conversion rates and ROI. This is achieved by identifying optimisation opportunities, testing and measuring changes, iterating and improving, and scaling successful campaigns. 

The importance of optimisation in the current financial climate cannot be overstated. With competition increasing and budgets tightening, it's essential for businesses to make the most of their marketing investments. By optimising digital platforms through Conversion Rate Optimisation (CRO) and leveraging insights from Digital Experience Intelligence (DXI), businesses can improve their conversion rates and return on investment (ROI), ensuring that every dollar spent is maximised.

CRO and DXI work together to maximise your marketing budget in the following ways: 

1. Identifying opportunities for optimisation

Digital intelligence tools, such as web analytics and user behaviour tracking, can help identify areas of your website or marketing campaigns that could be performing better and causing bottlenecks in the customer journey. This information can be used to prioritise areas for optimisation and ensure that your marketing budget is being allocated to the most impactful areas.


2. Testing and measuring changes

Once opportunities for optimisation have been identified, CRO techniques can be used to develop and test hypotheses for improving the user experience and driving conversions. Digital intelligence tools can be used to track the impact of these changes on KPIs, such as bounce rate, time on site and conversion rate.


3. Iterating and improving

Based on the testing and measurement results, CRO specialists can iterate and improve their hypotheses, making incremental changes that build on previous successes. Digital intelligence tools can help identify the most impactful changes and ensure that improvements are being made in the right places.


4. Scaling successful campaigns: 

As successful campaigns are identified, digital intelligence can be used to scale them across the business, replicating successful tests and improvements in other areas of the website or marketing campaigns. This allows for consistent optimisation and improved ROI over time.

"Tracking user behaviour using tools such as heatmaps, session replay, and funnels is key for revealing the hidden insights that can take your optimisation efforts to the next level. By understanding how your visitors interact with your website, you can make more informed, data-driven decisions that improve their experience of your brand and drive higher conversion rates."


By combining CRO techniques with digital intelligence tools, businesses can maximise their marketing budget by identifying and prioritising areas for optimisation, testing and measuring changes, iterating and improving on successful campaigns, and scaling the most impactful improvements. This approach can lead to increased conversion rates, higher ROI, and long-term growth.

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