The UK's biggest production company
Service Design & Technical Development
ITV had a disjointed website that was difficult for buyers and sellers to use, no central system to manage their 40,000 hours of content and above all they were struggling with several disjointed systems that took a lot of manual effort to keep afloat.
As a result they were losing traffic on the site, interest in their programmes and ultimately sales and revenue. With all these inefficiencies and no tracking to learn from, they needed an overhaul to their strategy.
A clever combination of a single database, iPad sales toolkits and a bespoke local video server enabled us to save ITV hundreds of hours in programme maintenance.
ITV Studios can now exhibit all of their content both online and offline. Offline they can capture prospect details as usual and later sync to their main online marketing website. We also gave ITV Studios’ prospects the best possible experience when interacting with their content.
The new site and systems have been so successful that since then we have gone on to produce many more innovations:
- A custom-built iPad meeting application that allows the sales team to present bespoke pitches to individual clients.
- We integrated their website and event workflows online with advanced reporting. As a result, we created a sales portal full of useful tools.
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