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Knowledge hub

The latest in digital from our experts at Rawnet.

Read about our expert opinions, trending topics, career journeys, agency news and more.

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Teaching 'intro to web'

As a woman in the tech industry, I’m aware of the significant gender gap in the industry....
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My work experience at Rawnet

During my time with Rawnet I've realised this is the sector I want to pursue.
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Jess Strachan: from student to TechWomen100 shortlist

Jess’ journey through the tech industry hasn’t always been smooth.
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AI and privacy: adapting PPC strategies for a cookie-less world

I attended the Google Partner Summit 2023. Unfortunately, I couldn’t be in Ireland but I...
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Creating a lead scoring system

Effective lead scoring helps businesses focus on the most promising prospects.
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How to transcend departments to enable customer-centricity

An agency looking from the outside in.
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Can you trust AI with your content?

How does AI generate content, and is it reliable for producing quality content?
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The cryogenic freezers and the opportunity seekers

It’s been very interesting to see how companies have been reacting.
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The importance of an integrated digital strategy in lead generation

How can marketing managers create a more integrated digital marketing strategy?
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Is customer lifetime value (CLV) the new customer acquisition?

Driving Revenue: The Importance of Customer Acquisition and CAC in E-commerce.
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A new era of leadership at Rawnet

Exciting changes are underway at Rawnet as we welcome new Joint Managing Directors!
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What we learnt about our clients while developing our own product

The reinvention of digital agencies.
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