Brand & communication

A brand's strength lies in how it is perceived and remembered. We employ a rigorous approach to building or aligning brands at every customer touchpoint, closing the gaps between what your brand promises and what you deliver. We create brands that are distinctive, well positioned and consistently communicated. We excel in strategic brand planning and designing systems, crafting compelling customer value propositions and communication strategies for a consistent and distinctive market presence.

Brand strategy

We delve deep into market analysis, consumer behaviour, and competitive landscapes to help your brand claim a distinctive and memorable space in your target audience's minds. We lay the strategic groundwork for your brand, sculpting its essence, promise, and positioning into a cohesive blueprint, serving as the foundation and architectural underpinning for all future brand-related initiatives.


Brand positioning

We align the essence of who you are as a brand to the market opportunities, macro trends, category trends, competitor moves and your target audience perception to deliver a positioning that allows you to be distinctive and consistent. 


Design systems

We craft scalable design systems crucial for a cohesive user journey, empowering your team to create harmonious, efficient design elements that enhance usability and reduce cognitive load. We build interfaces that are visually compelling and rooted in robust frameworks. Our design systems serve as a single source of truth, simplifying the development and deployment of new features while maintaining cohesive brand expression and visual continuity across platforms.


Customer value proposition

We refine and articulate your unique value proposition, laying a solid foundation for customer engagement and lasting relationships. Utilising in-depth customer analytics and behavioural insights, we formulate a compelling value proposition that resonates with your audience and sets you apart from competitors.


Communication strategy

We define your communication objectives and create a bespoke communication strategy. We outline the most effective channels, cadence, and content to reach and engage your target audience. 


Go-to-market strategy

Our bespoke GTM approach uncovers unique opportunities, strategically positioning your brand or service to resonate, captivate, and convert. We create a comprehensive roadmap for winning over your target audience. We identify unique selling propositions, develop or optimise sales channels, and craft compelling narratives, aligning every element with your business objectives. 


Campaign development & production

In the digital age, storytelling is a strategic asset. We craft visually stunning and emotionally compelling content that resonates with your audience, fostering a strong connection between your brand and consumers. We develop strategy-led marketing campaigns that amplify your brand and have the power to engage and convert. 


Brand identity & guidelines design

Our comprehensive and omnichannel approach covers digital, print, out-of-home, and experiential spaces. We create a versatile suite of visual and verbal elements adaptable across mediums, including typography, colour schemes, iconography, photography styles and illustrations. We've modernised brand guidelines into a digital, easily accessible, and updatable format. These guidelines cover everything from brand colours and logo placements to type hierarchies and animation principles, ensuring consistency across all channels and mediums and making it easy for designers, developers, and marketers to adhere to your brand's DNA.

Explore our case study success stories

Explore our partnership success stories, showcasing how partnerships that deliver long-term value help businesses across industries achieve their digital ambitions.

We have been Whistl's trusted digital partner for nearly 10 years; we provide strategic support to help Whistl achieve its digital ambitions.


Since 2022 we have worked alongside Dignity to launch a brand new funeral plan service with user experience at its core.


Our journey started in 2018 with a site redesign but has grown tremendously since then to include digital tools, marketing campaigns and lead generation strategies.

Knowledge hub

Stay up to date with the latest in digital with Rawnet. Discover our expert opinions, trending topics, agency news and more.

SaaS solutions are often hailed as the universal cure for rapid development.


Work experience with the Rawnet team is not to be missed.


Like it or not, AI adoption is growing rapidly, shaping our digital landscape.

The user experience and overall design are over and above what we could have hoped for, not only has the product already achieved an NPS score of 74, but it was recently voted the top-rated funeral plan product on the market by Money Saving Expert, just 8 months post-launch. We look forward to continuing to work together as we continue to evolve and innovate.
Charlotte O’Shea
Dignity PLC
Approachable, supportive digital agency with skill sets across all departments - just as happy and flexible fixing issues and navigating new challenges as they are mapping out and progressing new initiatives.
Will Rogers
Bottomline Technologies
The Rawnet team is incredibly responsive from a project management/strategic perspective. Everyone is so willing to help and supportive of the Bottomline team. I’m impressed by the light, agile nature of UI and Dev - the team has done so much in such a short period of time.
Christine Nurnberger
Bottomline Technologies


Through strong partnerships and collaborations, we have honed our expertise within a vibrant network. This empowers us to craft tailored tech and marketing stacks that precisely meet the individual needs of our clients.
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bloomreach logo-1
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Mask group (2)

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