Reimagining one of Britain’s most prestigious events

Strategy, Design &
App Development

Ascot Racecourse provides the World’s finest race day experience, attracting visitors from all across the globe for their flagship events. In Royal Ascot week alone over 300,000 people, from all walks of life, pour through the turnstiles to enjoy everything that this prestigious racecourse has to offer.

Providing a thrilling and memorable day out for such a large volume of people comes with an incredible number of challenges. Rawnet was asked to provide a layer of technology-based expertise to ensure that all customers received an experience like no other and keep Ascot Racecourse ahead of the chasing pack.

The Solution 

A native mobile app moulded around Ascot's current CMS, CRM and databases. Native IOS and Android apps seamlessly integrated with existing hospitality, content and booking APIs.

Though designed with the customer in mind, the solution also allowed efficiencies to be gained for internal operations and catering teams.

In addition to gaining more insight into numbers, Ascot's sales and marketing teams are armed with in-depth customer insights. The teams are leveraging the new insights to evolve their processes and utilising the data to aid new revenue streams

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Key challenges

Acquiring data from each individual attending Ascot Racecourse events, as opposed to the ticket buyer only.

Keeping people within the ecosystem of Ascot Racecourse, encouraging return visits.

Improving the whole race day experience for customers to ensure Ascot Racecourse remains a market leader.

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