Hunters Estate Agents.
A new website & digital marketing strategy to drive increased property valuations.
Results: 293% return on investment and 28% increase in property valuation bookings
A mobile application to enhance the race day experience for one of Britain’s most prestigious events
Ascot Racecourse is famous for its prestigious race day experiences, attracting 600,000 visitors per year. Most of those people book tickets in groups, leaving the racecourse with visibility of only around 1 in 4 attendees.
To remain at the forefront of their industry and compete with other leisure destinations, Ascot wanted to use digital to enhance their race day experience and allow them to capture more data on their visitors.
Rawnet strategists worked in partnership with Ascot to discover what users expect from a race day experience and how an app could help to exceed those expectations. We worked backwards from Ascot’s KPIs and objectives, and used that as the basis for the app functionality.
We identified a core set of features for the app that balanced user expectations with business objectives, with value adds that gave attendees compelling reasons to download and register, whilst allowing Ascot to better understand their visitors.
The Ascot Racecourse app allows iOS and Android users to add value to their race day experience before, during and after each race.
Users can see all the runners and riders via the digital race card, view the whole day’s racing, study the form and never miss a race result.
The interactive app helps users find their way around the venue, easily find all the entertainment, facilities, browse menus, bars and restaurants.
Race Day Experience
Users can watch live and pre-race build up and highlights with the Parade Ring live stream.
There are iBeacons positioned around the venue allowing Ascot to track footfall and manage area capacities, as well as enabling customers to view promotions & offers based on their vicinity to restaurants & bars. This has resulted in huge efficiency gains for internal operations & catering teams.
Commercial Director Ascot
The Ascot app represents the first step in providing a digital solution to help our guests to conveniently access timely information to shape their raceday and enhance their overall experience at Ascot