A new proposition, website & MarTech enabling ITV Media to optimise their customer experience and drive better quality leads.
Improved lead quality and increased internal efficiency
A new website and digital strategy enabling Sharps to optimise their customer experience and drive better quality leads
Sharps Bedrooms was enjoying a period of huge growth and needed a website that could scale with them.
Despite the majority of their visitors viewing via mobile devices, the site wasn’t mobile friendly which was heavily impacting conversions. Their customer journeys needed tightening up in order to drive more design visits & they wanted to capture more and better quality data about their customers in order to provide a truly personalised customer experience.
Although the original brief was to overhaul Sharps' website, we knew that the site only formed one part of the overall customer experience. So, we reviewed all customer touch points, from product discovery, product awareness, decision fatigue, sales pressure defence, to social reassurance.
Intuitive user journeys
Sharps’ previous user journeys were focused around product ranges, which caused confusion.
We restructured the product categorisation around more consumer facing terms, using room types instead of ranges which resonated with the customer through their decision making process.
Data shows that there is an ever expanding mobile audience visiting and engaging with the Sharps website.
Therefore we took a mobile first approach in design and build, so that those visiting the site on mobile have an optimised experience rather than scaling down a fully functioning desktop site and therefore reducing mobile functionality.
An aesthetic that utilises inspirational product shots and bold, elegant type to create an upmarket feel, aligning with existing marketing collateral to ensure a cohesive brand presence that’s more reflective of the luxury products Sharps sell.
Buying Sharps products is a lifestyle choice, we wanted to make sure the products resonated and enticed visitors to want to have the same solutions in their own home.
Since the site went live we have been working in collaboration with Sharps and their other agencies to enhance brand presence through organic marketing strategies, as well as driving CRO as a collective group. This, coupled with the much improved UX, has led to some really great results.
Digital Marketing Manager Sharps
We decided to partner with Rawnet as their understanding of our core value proposition and business objectives were outstanding compared to other agencies. Their pitch was very thorough and they presented new ideas and strategies that we employ now.