Hunters.


A new website & digital marketing strategy to drive increased property valuations.

Hunters Estate Agents is one of the UK’s largest independent estate agency chains and consists of a network of independently owned branches. 

Hunters agencies are renowned for delivering great digital experiences and wanted a robust website & ongoing digital marketing strategy that enabled their franchise network to operation in unison, while providing a world class digital experience for home buyers and sellers.

Key Objectives

  • For Hunters franchisees to gain a deeper understanding of their users; both vendors and buyers
  • Intuitive property searching for buyers
  • Autonomy and cost efficiencies for internal teams
  • Increase quantity of property valuations and viewings
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A robust digital strategy

We built the site functionality with three key audiences in mind.


Franchisees

We created a members area for Hunters’ franchisees which allows them to communicate with each other. It includes all documentation to support them in running their business and a live chat system.

The site uses a Concrete 5 CMS, which has drastically reduced the amount of admin time spent updating the site and gives franchisees the ability to manage their own branch pages.

Buyers

An improved search functionality makes finding suitable properties more intuitive with results shown in both a list and map based format.

Sellers

The new website makes the process of selling a property through Hunters is simple, with “book a valuation” call to actions prominent throughout the site, as well as integrations with third party applications enabling immediate valuations.

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National marketing campaign

Hunters use our Innovation as a Service offering, utilising members of our strategic, creative and technical team on an ongoing basis to make proactive changes and cement their position as market leaders.

Our growth marketing team implemented a national campaign to drive traffic for different branches around the UK, with the goal of increasing property valuations.

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The results


293%

Return on investment

28%

Increase in property valuation bookings