The Practicality of Service Design in Established Organisations
We're filming interviews with forward-thinking service design advocates from the world's leading organisations, from financial institutions to charities to government departments.
Featured in the series:
- 4 in-depth interviews exploring how large organisations are practising service design
- Original opinion and insight from industry leading service design professionals
- Actionable advice from the professionals leading the way in design thinking
The aim of the series is to share knowledge and insight of how organisations can adapt to the changes necessary to enable service design and design thinking.
Find out how the world's leading organisations are using Service Design and Design Thinking.
The introduction of Service Design teams in big businesses is helping to facilitate the adaptation to design thinking. Service Designers have a combined expertise including user experience, interaction design, business design, product design and customer experience. They work in a holistic manner across the entire business. They try to break down the traditional silos in corporate organisations to encourage co-creation. This is not an easy or quick task...
Design thinking promotes empathy for users, emphasises iteration and prototyping, and promotes tests throughout the service and product design process.
The first video in our series is with Clive Grinyer, Service Design Director from Barclays.
Clive was initially a product designer with design consultancies in London and San Francisco. His career has led him from physical product design into user interface and the full customer experience via design consultancies, corporate management and national design organisations.
He now leads a Service Design team at Barclays, where they use a variety of design processes to deliver improvements in the Barclays customer experience.
Subscribe to the series and we'll send you all of the interviews as we release them.