The Practicality of Service Design in Established Organisations
We're filming interviews with forward-thinking service design advocates from the world's leading organisations, from financial institutions to charities to government departments.
Featured in the series:
- 4 in-depth interviews exploring how large organisations are practising service design
- Original opinion and insight from industry leading service design professionals
- Actionable advice from the professionals leading the way in design thinking
The aim of the series is to share knowledge and insight of how organisations can adapt to the changes necessary to enable service design and design thinking.
Find out how the world's leading organisations are using Service Design and Design Thinking.
The introduction of Service Design teams in big businesses is helping to facilitate the adaptation to design thinking. Service Designers have a combined expertise including user experience, interaction design, business design, product design and customer experience. They work in a holistic manner across the entire business. They try to break down the traditional silos in corporate organisations to encourage co-creation. This is not an easy or quick task...
Design thinking promotes empathy for users, emphasises iteration and prototyping, and promotes tests throughout the service and product design process.
So, what exactly is Service Design?
Service design is a human-centred design discipline that optimises how customers, employees and businesses interact so that each can achieve their desired outcomes.
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