6 steps to help you become more customer-centric

Nick Phipps
Nick Phipps Digital Strategist | Strategy Team

In the report

I've outlined 6 steps you can take to help your organisation become more customer-centric.



No business can survive long without exceeding its customers' expectations and most understand that. Yet only a few organisations dedicate the same amount of time and effort to customer centricity as they would to business processes such as the accounting process or legal policies.

Adapting to put the customer at the heart of the business requires a potentially enormous amount of change. Connecting traditionally siloed departments, systems and cultures to better serve customers is vital to the survival and value of a business.

Download the full report here