

Value Proposition
Focus here if your customer's needs or business has evolved, and you need to realign how you communicate with your target audiences.
- Vision Statement
- Company Vision
- Find Your Why
- Personality
User Experience
Focus here if you are having trouble servicing your customers online. Perhaps this has been direct feedback, or maybe you aren't seeing the data you expected.
- User Journey Map
- Customer Segment
Technical
Sometimes, systems become obsolete, and innovation can help you become more scalable - focus here to see if efficiencies can be made across them.
- System Infrastructure
- Data Migration Planning