
Adam Smith, Managing Director
Join the Art of the Brief as Adam explains what to do (and not do) to yield maximum results for your project.
Webinar Overview
At the end of the last year, we hosted The Art of the Brief virtual webinar. Rawnet Managing Director, Adam Smith, taught his proven brief-writing methodologies that get both your external agencies and internal teams delivering real value.
You'll learn what to include and exclude to create a brief that results in successful digital & marketing projects. Furthermore, our 'Request for solution' writing guide is available to download, helping to facilitate your brief-writing in the future. It's never been more important to write the perfect brief. Easier said than done.
About Adam.
Over 18 years in charge of Rawnet, Adam has read, responded to and actioned thousands of briefs from a myriad of clients globally. He's also rejected RFPs he's been sent, knowing that the project was doomed to fail.
Adam Smith, Managing Director
Join the Art of the Brief as Adam explains what to do (and not do) to yield maximum results for your project.
Our Work.
Take a look at some of our favourite projects.
Bottomline Technologies.
Redesign their website from a customer-centric perspective.
Empowering Bottomline Technologies to improve their customer experience and drive forward as a disruptive technology leader.