The Cryogenic Freezers and the Opportunity Seekers.
Are you freezing activity and spend, or seeing fresh opportunity?
Adam Smith, MD
Determined to succeed.
With a New Year, comes new opportunities.
Despite entering into a third national lockdown, can we finally see the light at the end of the tunnel? As the uncertainty is beginning to clear, is it time to reassess and reevaluate your digital strategy, and start adapting to the consumers of the future?
Since the beginning of last year, digital has been forced upon us much faster than we ever anticipated, changing our customers’ wants, needs and attitudes. They’ve adapted, and your marketing & proposition needs to as well.
Is 2021 the time for you to seek new opportunities? You can use this to focus on change and make sure your brand stays in front of mind. One thing we’ve learnt from the 2008 financial crash is that strong brands recover 9x faster than weaker brands. The time is now to adapt, don’t stop.
We have been releasing regular content via this page, and our strategy team is available for 30min consultancy sessions free of charge. Get in touch with one of our strategists; we want to help you keep making an impact.
We're here to help marketers in businesses of all shapes and sizes. Bypass the usual sales process and chat directly to an experienced strategist completely free of charge. Whether you want advice on your proposition, customer journeys or digital campaigns, we’re here to help.
We're dedicating 11-12 on Tuesdays and 2-3 on Thursdays to help determined brands adapt and succeed. Tell us a little about the challenges you're facing and we'll arrange for the right person to get back to you.
Insights, ideas and guidance.
Digital just became a necessity.
Fight or flight, pivot or pause - the world’s Magic 8 ball just got kicked into the sky and who knows what it might say when it lands.
Adam Smith, MD
We've spoken a lot about there being two camps when it comes to the world right now. Those who adapt, and those who stop.
Bottomline has worked with Rawnet to help adapt their online experience and drive them forward as a disruptive technology leader.
Creating a new proposition and digital customer experience for their premium service and sophisticated offering, while remaining empathetic to a potential customers state of mind while browsing. This resulted in a Record-breaking number of qualified leads and a 125% increase in web conversions year on year.
The recent social distancing guidelines have presented huge challenges for so many businesses, and arguably one of the hardest-hit industries is property. Hunters Estate agents, one of our long-term clients, have adapted and shifted their home visit valuations to virtual valuations, coming up with a concept and working with us to get it live on their site within just two days. Since launching virtual valuations, Hunters have had a huge uplift in property valuation bookings - a 282% increase compared to home visit valuations before Covid-19 hit. Well done to all the team at Hunters!
Digital Strategy Toolkit
We've curated a selection of the most useful resources to help facilitate workshops when starting digital projects, we've included these and more...
We are in a situation that demands we totally change our mindset. As individuals, as businesses and as a society, it has never been so important that we all commit to a path that allows EVERYONE to make it through. Our economy will continue to shrink and as the volume goes down, we have to ensure that whilst earnings and profits will inevitably drop, continuing to conduct business to some level will ensure the survival of thousands of businesses and with that, the livelihoods of millions of people.
In short, the wheels can and will slow. We just cannot afford them to stop.