The Cryogenic Freezers and the Opportunity Seekers.
Are you freezing activity and spend, or seeing fresh opportunity?
Adam Smith, MD
Determined to succeed.
Following the lockdown from earlier this year, we noticed companies switching off spend immediately, with marketing going first. The ambitious brands amongst us used it as an opportunity to adapt and are now fit for the future.
Digital has been forced upon us much faster than we ever anticipated, which has changed our customers’ wants, needs and attitudes. They’ve adapted. And your marketing & proposition need to as well.
At Rawnet, we see the second lockdown as an area for opportunity and growth, a time where you can focus on change, and make sure your brand stays in front of mind. One thing we’ve learnt from the 2008 financial crash is that strong brands recover 9x faster than weaker brands. The time is now to adapt, don’t stop.
We have been releasing regular content via this page and making our strategy team available for 30 min consultancy sessions free of charge to help determined marketers keep making an impact. If you didn't feel like you took the opportunity last time, feel free to get in touch with one of our Strategists.
We're here to help marketers in businesses of all shapes and sizes. Bypass the usual sales process and chat directly to an experienced strategist completely free of charge. Whether you want advice on your proposition, customer journeys or digital campaigns, we’re here to help.
We're dedicating 11-12 on Tuesdays and 2-3 on Thursdays to help determined brands adapt and succeed. Tell us a little about the challenges you're facing and we'll arrange for the right person to get back to you.
Insights, ideas and guidance.
Digital just became a necessity.
Fight or flight, pivot or pause - the world’s Magic 8 ball just got kicked into the sky and who knows what it might say when it lands.
Adam Smith, MD
We've spoken a lot about there being two camps when it comes to the world right now. Those who adapt, and those who stop.
Bottomline has worked with Rawnet to help adapt their online experience and drive them forward as a disruptive technology leader.
Creating a new proposition and digital customer experience for their premium service and sophisticated offering, while remaining empathetic to a potential customers state of mind while browsing. This resulted in a Record-breaking number of qualified leads and a 125% increase in web conversions year on year.
The recent social distancing guidelines have presented huge challenges for so many businesses, and arguably one of the hardest-hit industries is property. Hunters Estate agents, one of our long-term clients, have adapted and shifted their home visit valuations to virtual valuations, coming up with a concept and working with us to get it live on their site within just two days. Since launching virtual valuations, Hunters have had a huge uplift in property valuation bookings - a 282% increase compared to home visit valuations before Covid-19 hit. Well done to all the team at Hunters!
Digital Strategy Toolkit
We've curated a selection of the most useful resources to help facilitate workshops when starting digital projects, we've included these and more...
We are in a situation that demands we totally change our mindset. As individuals, as businesses and as a society, it has never been so important that we all commit to a path that allows EVERYONE to make it through. Our economy will continue to shrink and as the volume goes down, we have to ensure that whilst earnings and profits will inevitably drop, continuing to conduct business to some level will ensure the survival of thousands of businesses and with that, the livelihoods of millions of people.
In short, the wheels can and will slow. We just cannot afford them to stop.