Value Proposition Design

Audience Research

The only way to know what your audience wants is by talking to them. We conduct passive and in-person research to understand what motivates, drives and even repels your customers. We map this research back to your current proposition to see where improvements can be made. 

Brand Proposition

You need to ensure your brand strikes a chord with the right customers, and you need a deep understanding of their pains, gains, what you offer them and positioning how you specifically address a need. Start with a brand proposition workshop, see details below.

Visual Identity

Visual identity is extremely important for connecting with your audience. Rolling visual identity up into the "brand" umbrella and not really considering it as a stand-alone concept can lead to missed opportunities to capture your audience's attention. We understand how important visual elements are when representing your company's message, values & promise. The worst thing you can do is appear cheap and unconsidered.

Revenue Stream Discovery

A thorough analysis of your business will allow us to understand your existing revenue streams and, with a digital focus, recognise where new revenue streams could be created.

Competitor Landscape

We review your competitors from both a similar industry and similar business model perspective. By comparing your brand against your competition's positives we can help you understand where you stand today and where you need focus your improvement.

Business Modelling

Our Business Model Canvas is a great tool to help you understand your business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels and how your company makes money. You can use our Business Model Canvas to understand your own business model or that of a competitor.


Swyftee is an app that connects employers and employees who want access to short-term work, quickly. Rawnet has been working with the team at Swyftee to develop not only the technology, but the brand proposition, the business model and marketing campaigns for the app. 

We launched phase one of the app into London and we’re working on scoping out future developments.

Work with Rawnet

At the heart of every project we undertake is the drive to push Commercial Advancement. We don’t do stand-alone campaigns. We don’t create short-lived or short-sighted strategies, we’re here to work with you on your organisation’s journey.

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Value Proposition Design

Working in partnership with established businesses looking to create new revenue streams, through to…
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Product and Service Development

As brand experience becomes the most important differentiator, we leverage human-centred design and…
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Growth and Commercial Strategy

Experts in the application of technology to drive businesses forward, we think of digital strategy…
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