Value Proposition Design
The only way to know what your audience wants is by talking to them. We conduct passive and in-person research to understand what motivates, drives and even repels your customers. We map this research back to your current proposition to see where improvements can be made.
You need to ensure your brand strikes a chord with the right customers, and you need a deep understanding of their pains, gains, what you offer them and positioning how you specifically address a need. Start with a brand proposition workshop, see details below.
Visual identity is extremely important for connecting with your audience. Rolling visual identity up into the "brand" umbrella and not really considering it as a stand-alone concept can lead to missed opportunities to capture your audience's attention. We understand how important visual elements are when representing your company's message, values & promise. The worst thing you can do is appear cheap and unconsidered.
Revenue Stream Discovery
A thorough analysis of your business will allow us to understand your existing revenue streams and, with a digital focus, recognise where new revenue streams could be created.
We review your competitors from both a similar industry and similar business model perspective. By comparing your brand against your competition's positives we can help you understand where you stand today and where you need focus your improvement.
Our Business Model Canvas is a great tool to help you understand your business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels and how your company makes money. You can use our Business Model Canvas to understand your own business model or that of a competitor.
Work with Rawnet
At the heart of every project we undertake is the drive to push Commercial Advancement. We don’t do stand-alone campaigns. We don’t create short-lived or short-sighted strategies, we’re here to work with you on your organisation’s journey.