In 2014, we partnered with Whistl to create a standalone website, iDoordrop.co.uk, for their door drop services. Whistl later rebranded and expanded its services beyond postal services. They approached us for a second project to establish their unique identity and enhance their digital presence.

Objectives

Create a focussed destination for Whistl’s door drop services via the iDoordrop website.
Design and build Whistl’s corporate Website, helping Whistl rebrand, and transition away from TNT Post.

Strategy

We collaborated closely with Whistl to develop a website that showcased their rebranding efforts and communicated their evolving range of services. As Whistl grew and expanded, we provided them with a comprehensive digital strategy and an improved website to generate high-quality leads.

We placed a clear proposition at the forefront to address these issues, emphasising Whistl's strengths and adopting a customer-centric approach. We created distinct "service pillars" to showcase Whistl's offerings accurately. We simplified user journeys, optimised the website structure for a streamlined experience, and featured the new services prominently.

Re-launch the Whistl website to boost lead generation, improve customer experience and aid the continued growth of the business.

Objectives

Develop a new site that better communicates the evolving Whistl proposition.
Improve the customer experience on the website to drive commercial growth.
Improve the quantity and quality of leads and collect more relevant data for the Sales & Account Management teams.

Strategy

We researched stakeholders, customers, and competitors to re-position the website to understand what differentiates Whistl. We discovered that the previous site could have more effectively communicated Whistl's value and overwhelmed customers with its complexity. It had also grown unwieldy due to expansion and acquisitions, burdening customers with figuring out their own needs.

We placed a clear proposition at the forefront to address these issues, emphasising Whistl's strengths and adopting a customer-centric approach. We created distinct "service pillars" to showcase Whistl's offerings accurately. We simplified user journeys, optimised the website structure for a streamlined experience, and featured the new services prominently.

25%: increase in site traffic; 29 June 2016 - 22 April 2019 pre-launch compared to 23rd April 2019 - 13 Feb 2022 post launch

The website redesign boosted lead generation, improved customer experience, and provided valuable data for sales and account managers. Simplified user journeys and navigation enhanced satisfaction. It also clarified Whistl's purpose, shaping digital marketing channels.

Whistl has aggressive targets for growth, and we're confident our ongoing partnership with Rawnet will be beneficial as we continue to build upon our previous successes with them. The results of the new site show that the initial discovery phase was imperative, and the new site perfectly reflects Whistl Ltd.

Alongside the Whistl marketing team, we have achieved continued success with digital performance marketing through channels such as PPC and SEO, for Whistl.co.uk. We've focused on product growth through feature optimisation and increasing engagement.

Objectives

Work hand in hand with Whistl’s to achieve their business growth objectives year-on-year.
To improve Whistl’s organic visibility and increase the quality of inbound website traffic.
Drive onsite conversions through pre-qualified contact form enquiries and increase the number of qualified calls to the business.

Relish is another sub-brand owned by Whistl, specialising in product sampling. Relish was spending money on inbound paid campaigns with incredibly high bounce rates and poorly optimised landing pages.

Rawnet partnered with the team to enhance ROI by revamping landing pages to engage the right audiences. The goal was to generate more significant leads through better PPC campaigns and marketing strategies.

Objectives

Increase traffic by 50% within 12 months.
Convert 1% of traffic on the site into MQLs.
Overall, attract more sizable and desired leads that align with the types of companies Relish wants to work with and the services they offer.

157%: increase in leads; When comparing August 2021 - June 2022 (11 months previous to working with us), to the period of July 2022 - April 2023 (10 months) working together.

22%: increase in site impressions; When comparing 23rd Feb 2023 - 22nd May 2023 to 23rd Nov 2022 - 22nd Feb 2023, before working with us.

90%: increase in form fills

The Future Of The Partnership

Throughout our 10-year partnership with Whistl, we have played a crucial role in helping them achieve their digital ambitions. As their trusted digital partner, we have collaborated closely to develop and implement successful strategies that have driven their marketing and business objectives forward.

We look forward to continuing our work together, helping Whistl achieve their aggressive growth targets and further enhancing their digital presence in the logistics industry.