Information Systems and Business Strategy are now more closely related than ever. But a CTO isn’t always thinking along the same lines as a Chief Innovation Officer or digital strategist. All too often internal policies and disjointed objectives work against innovation. By allowing a third party to come in and speak empathetically to both CTOs, Customers, Sales, Marketing and Digital Departments, we can help organise teams to work together for the greater good of your business. Too many companies are moving way to slow and not innovating fast enough because of the readiness of the staff and potential conflict of interest.
We work closely with companies to help them work through these setbacks and start thinking and behaving like a customer first, digitally enabled organisation.
Our design journeys start with the user and context. Researching and understanding the audience and their mental traits are key to project success. So how do we do this? We specialise in motivational and behavioural led digital engagement.
We help innovative companies get ahead of competitors by allowing customers to understand and access their services and products more effectively.
Our team of User Experience specialists are passionate about deeply understanding the motivations of your users. We don’t just build features or create ‘me too’ businesses, we take the time to work out what’s going to make people naturally engage and convert. We give them what they need, when they need it - allowing them to make informed choices.
A thorough analysis of your business will allow us to understand your existing revenue streams and, with a digital focus, recognise where new revenue streams could be created.
We review your competitors from both a similar industry and similar business model perspective. By comparing your brand against your competition's positives we can help you understand where you stand today and where you need focus your improvement.
Our Business Model Canvas is a great tool to help you understand your business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels and how your company makes money. You can use our Business Model Canvas to understand your own business model or that of a competitor.
Work with Rawnet
At the heart of every project we undertake is the drive to push Commercial Advancement. We don’t do stand-alone campaigns. We don’t create short-lived or short-sighted strategies, we’re here to work with you on your organisation’s journey.