Growth and Commercial Strategy

Business Modelling

Our Business Model Canvas is a great tool to help you understand your business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. You can use our Business Model Canvas to understand your own business model or that of a competitor.


Data & Analytics

A strategy based on assumptions is a strategy destined to fail. We analyse data to track the behaviour and journey of different types of users, understanding key factors such as where they drop off, what content appeals to them and where they convert. We then use that information to optimise your campaigns, testing continually to ensure we have found the optimum user journey for conversion.


Marketing Strategy

Without a focused marketing strategy, the rate at which your business can grow is drastically hindered. We work alongside you to optimise your strategy in line with your company’s objectives, whether that’s creating an initial strategy, or honing one that’s already in place.


Digital Acquisition

Experts in digital acquisition, we manage ongoing strategies combining SEO and CRO alongside highly targeted paid activity campaigns such as PPC (across Google and Bing) and paid social.


Web Design

Web design is cheap as chips now and new software has made it accessible to anyone. However, short-cuts are can be spotted a mile away by customers, and no company ever made a dent in the world using a WordPress template and offshore development. If brand experience, conversion and a solid business proposition is important to you, or your website is a fundamental tool for lead generation and sales, then a templated site knocked up in a week simply won’t cut it.

We apply the same methodologies into our web design and development projects as we do our transformational projects. They take a little longer due to the upfront research and custom approach, but they always have a strong ROI, provide sales and grow businesses.

 

 

Newtrade

Rawnet recommended that Newtrade change their digital landscape to enable them to lower their print overheads and offer a new range of products online through advertising and subscription models.

This project included a full research phase at the beginning to really define what the users wanted and needed; what their competitors were doing and what the best ways of achieving the end result would be.

This up-front investment in strategy made way for an exciting game-changing project that completely transformed their business model.
 

Work with Rawnet

At the heart of every project we undertake is the drive to push Commercial Advancement. We don’t do stand-alone campaigns. We don’t create short-lived or short-sighted strategies, we’re here to work with you on your organisation’s journey.

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Value Proposition Design

Working in partnership with established businesses looking to create new revenue streams, through to…
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