User & competitor research

User research isn’t just about collecting data. It’s about conversations, anecdotes and a true and colourful exploration of what a customer thinks. We dedicate the time to talk and listen, as well as distil and analyse. That's where the gems are hidden.

  • Competitor mapping
  • User persona creation
  • Customer research
  • Employee & stakeholder research

Brand & proposition development

We have developed our skillset in brand development to ensure our clients brands are represented correctly throughout any digital touchpoint we create. We have a network of expert partner agencies to help us deliver in-depth branding projects

  • Value proposition development
  • Brand identity
  • Digital brand analysis
  • Digital brand communication

Experience design

Our customer-centric approach focuses on both user’s needs and business goals to design commercially successful websites, products and services. A sector defining customer experience is more than what happens on a page.

  • IA & UX
  • User journey mapping
  • Prototyping
  • User testing

Data insight & analysis

We help our clients identify the gap between customer expectations and reality. Then we help to map the challenges and opportunities digital affords, and continually benchmark performance.

  • Process & systems
  • Data & content
  • Technical strategy
  • Cost analysis

CRM strategy

The backbone to any customer success is a solid CRM strategy. We work with our client’s business objectives to create a strategy to incorporate CRM and bake it in to help grow sales and improve customer service. We also plan how to integrate new products and services with existing CRM strategies.

  • Utilisation strategy
  • Integration planning
  • Customer segmentation
  • Marketing automation strategy