Service Design Days 2018
Oct 5th - 6th 2018, The Design Hub, Barcelona.
Service Design Days is a cross-boundary conference for entrepreneurs, managers and influencers who are involved in product and service innovation and the transformation of organisations.
The conference focuses connecting strategic designers with business strategists to explore and progress service design in business and public organisations.
Adapting to customer centricity by breaking down business silos
A large organisation will typically be made up of many departments; marketing, sales, customer service, operations etc. Each of these is involved and responsible for specific channels and (service) touchpoints. However, none of the habits that truly make an organisation customer centric are possible across fragmented departments working in silo. The thing is, customers don’t care about silos or systems. They care about outcomes and positive feelings.
Many organisations know the importance and benefits of customer centricity, but hardwired silo mentality is something large organisations struggle to get past. It’s ingrained into the culture. Customer centricity fails because it’s no single department’s responsibility.
In this masterclass we taught people how to break down silos and collaborate as a business while putting the customer at the centre of everything you do. We taught people how to benchmark the CX maturity of an organisation and understand the steps you can take to empower your organisation to design new and exciting services that are both positive and convenient for your customers.
Who was the masterclass for?
- Experts involved in and responsible for customer experience innovation, including those who are practicing service design at a strategic level
- Product and/or service owners
- As well as anyone who is trying to apply service design methodologies within a corporate business context
What did people learn?
- Execute a CX maturity assessment
- Understand customer context beyond the usual touchpoints
- Influence and convince internal stakeholders of the value of customer centricity