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Liberty Science Center.

Overhauling the digital journey at Liberty Science Center.

We were tasked with completely rethinking the online Liberty Science Center experience. 

We needed to build excitement and educate, prior to customers visiting, whilst building a scalable technical solution which improved internal digital management. 

Key objectives

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  • Understand the LSC Audience- helping to define a clear strategy to engage prospects and excite families & educational institutes, whilst building a fan base around the main website 
  • Build a simple CMS- A more robust and user-friendly content management process, helping to boost productivity & create internal efficiencies
  • Grow digital ROI- clear KPI's to deliver on included increased traffic, ticket sales & basket spend. Increases in return visits and lower bounce rates. 
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Digital strategy

 

We first engaged with LSC.org  in August 2016 and at the time, they were utilising their ticketing system, Tessitura in an unorthodox way. What they wanted to achieve was restricted by how the rest of the business worked. 

We assisted them every step of the way to configure their CRM to Tessitura’s best practices so that it would allow them to realise their vision of a flexible, modern-day self-service booking system, empowering the users and driving bookings while alleviating the internal strain.

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Creative & technical build

We wanted users to love using the new LSC website as much as they love visiting the centre. We needed to extend the offline experience, creating a seamless transition between pre, during and post visits. 

Through complex integration with the Tessitura Network, the website lists upcoming exhibitions, IMAX films, theatre shows, live demonstrations and more, so customers can purchase a range of tickets for their group via secure payment. 

To help personalise the experience, an interactive day planner was also developed to help customers choose the best activities to suit their group, time restraints and interest. 

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Recent optimisation

Our relationship has continued, and at the end of last year, we built upon their offering by allowing customers to plan their day and choose pre-set “upsells” rather than a fixed package approach to purchasing a ticket - again this was very much a collaborative exercise in ensuring their solution was still seamlessly integrated with their offline processes (e.g. ticket scanning and box office).

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The results

6%

Increase in conversions

15%

Increase in number of sessions

31%

Increase in average session duration

One of the best agencies I've ever worked with, truly exceptional.

Paul Marsh Marketing Director The Liberty Science Centre