Improving the exhibition experience with technology
iGuzzini is the Italian leader in technical and architectural lighting. iGuzzini frequently exhibit at international trade shows and have developed a reputation for building impressive and grandiose stands that are truly artistic.
iGuzzini approached Rawnet to see where they could leverage digital in their exhibition space in order to create a better experience for, and better understand, those that visit.
With design at the centre of everything iGuzzini represent, they set us the challenge of capturing data around those visiting their ‘Lighting Experience’ concept using a non-intrusive solution.