There is still some ambiguity around the term service design and what it really means. I asked 4 service design leaders what it means to them. I interviewed Alberta Soranzo from Lloyds Bank, Cliver Grinyer from Barclays Bank (Clive has since moved on to Object Tech, Tom Norman from Barnardo's and Loic Boisdron from HMRC. 


The experts on Service Design

The experts on Service Design



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The complete business strategy worksheet pack

This worksheet pack includes the business model canvas, value proposition canvas, persona canvas and more. 

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