Service design series: Loic Boisdron

Nick Phipps
Nick Phipps Digital Strategist | Strategy Team

As part of our "Practicality of Service Design in Established Organisations" series, we interviewed Loic to gain some insight into how HMRC is adapting to enable service design. 

The aim of the series is to share knowledge and insight of how organisations can adapt to the changes necessary to enable service design and design thinking.


About Loic Boisdron

Loic Boisdron is an experienced Service Design & Strategy consultant with a unique blend of experience from design consultancies, public sector organisations and large corporations. He helps organisations uncover compelling user insights and business opportunities to build innovative services and products. 


The Practicalities of Service Design at HMRC with Loic Boisdron

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A few key points... 

  • The UK is leading the way when it comes to digital services in the public sector.
  • It's important for Service Design to operate above department levels to ensure maximum impact.
  • HMRC has complex problems, like any organisation, across various departments and Service Design is proving to be the perfect tool to tackle them. 

In the next episode...

Our next interview is with Alberta Soranzo. Alberta is a strategy and service design director focused on the creation and delivery of future-friendly, end-to-end B2B and B2C customer experiences and services that are insight-led and create value.

She has extensive experience building and leading multidisciplinary design teams, facilitating the creation of collaborative environments, and the introduction and application of Agile methodologies. She has developed and actively participates in local and global user experience communities, nurturing talent, speaking at leading conferences across the world, and I enjoy the opportunity to mentor the next generation of designers and thinkers. 

Subscribe to the series to receive the interview as soon as we publish.