Fast & Furious live - the ultimate adrenaline rush

Nick Phipps
Nick Phipps Digital Strategist | Strategy Team

Universal has joined forces with our client Brand Events to present Fast & Furious Live, a global live-arena tour. Debuting in January 2018, the adrenaline-fueled show will transport fans straight into some of the most memorable scenes and stunts from the films.

Rawnet have just launched the first phase of a multi-faceted digital campaign that will accompany the live events before, during and after launch.

The teaser page precedes a website due to launch in the Spring. The website is packed full of social interaction, pulling in feeds from social media, videos, stunt driver profiles and interviews, sneak previews of what the live event has in store and real-time updates from rehearsals. The site will also feature tour and ticket information.

Vince Klaseus, President, Universal Brand Development said:

Fast & Furious Live will transform the live-entertainment industry in the same way the global box-office franchise has redefined the action genre

Executive producers Chris Hughes and James Cooke-Priest, along with writer/director Rowland French, are the team from Brand Events who previously created and toured Top Gear Live. “We’re incredibly proud to announce our partnership with Universal. Together, with a groundbreaking show, we will be bringing Fast & Furious to life in arenas around the world. This is set to be the most spectacular live-automotive production in history” said Cooke-Priest.


The excitement is already building just one day after launch.

“They are recreating some of the car stunts in arenas in real life. This might be ridiculous and amazing.” - Joe, Facebook Fan.

"We’re talking ‘VEHICULAR ACROBATICS’ people – we definitely didn’t see that in the schedule at Rio 2016.” - Rebecca May, Movies & Gaming Editor for MTV Read the full article here.

We’re super excited to be a part of this amazing project and we can’t wait to share more.

Register now to receive news, tour dates & ticket information for this up-close and insanely cool live experience.