How to focus on deep cultural change
Customer experience is now a key differentiator, over and above price and product. Businesses who aren't designing their products and services from the customer's point of view are at risk. So, to stand out and create holistic customer experiences, forward-thinking businesses are adapting to enable service design and design thinking methodologies.
At our event in July our speakers shared how they are using service design to improve & innovate customer experiences to ultimately differentiate their brands. We also heard how they are adapting to and implementing changes from within to make service design possible.
Blaise is a UX designer and strategist with over 10 years experience in digital. He currently works at the BBC where he looks after the design of editorial systems.
Before the BBC he worked as a UX designer at award winning interactive design and user-experience agency AllofUs in London, as a business analyst for HSBC and project manager for social media agency af83 in Paris.
How businesses and designers can adopt a mindset that focuses on deep cultural changes.
A few key points...
- Blaise draws on the parallels between Service Design and non-violent uprisings like Occupy or The Climate March.
- Also, how all designers can adopt a mindset that focuses on deep, cultural change.
- Blaise believes that designers have been nice for too long. It's time for some #DesignActivism.