Gamification and self-tracking technologies are coming of age, according to investment data from the UK’s high-growth ecosystem. Last year saw a record £420m invested into UK companies employing these technologies and strategies for customer and user engagement. This record investment easily beats the previous 2019 record of £166m of equity investment.
This report explores the high-growth UK companies incorporating mechanics and interfaces from games into products and services to motivate and engage users by incorporating digital elements into services and products. Bold marketers and product managers are utilising gamification and self-tracking to help organisations drastically improve the eCommerce experience, drive learning and the development of new skills, create more positive and engaging experiences for consumers, and improve internal efficiency and productivity.
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