This is the juicy part. Go into detail about what your end goal is, what you plan to accomplish and what outcomes will mean this project has been a success. If possible, include quantitative metrics such as increased leads, time saved internally etc
Don’t be shy about highlighting what benefits this brings to the business. The more transparent you can be, the more of a partnership can be created.
i.e. booking a meeting, completing an online transaction, submitting a resume.
Next step: Dependables & Features
For best results, ensure you raise questions that don’t have a single right answer.
Ensure you cover : Operational environment, overriding objectives, major concerns, vision and desired future state.
Previous step: Short Project Overview