Brief writing form

Short Project Overview Targets & Goals Dependables & Features

Short Project Overview

Keep it brief! This is a short intro to your project, covering what you want and what problem it’s intended to solve. Focus more on the problem than the solution.

It means the service providers you reach out to have the opportunity to present solutions you may not have thought of yet!

I work for:

I’d describe my company as:

My job role is:

We are looking for a service provider to…

Because…

Next step: Targets & Goals

Targets & Goals

This is the juicy part. Go into detail about what your end goal is, what you plan to accomplish and what outcomes will mean this project has been a success. If possible, include quantitative metrics such as increased leads, time saved internally etc

Don’t be shy about highlighting what benefits this brings to the business. The more transparent you can be, the more of a partnership can be created.

My target audience #1 is…

Their goal is…

i.e. booking a meeting, completing an online transaction, submitting a resume.

My overall business KPI is…

For best results, ensure you raise questions that don’t have a single right answer.

Ensure you cover : Operational environment, overriding objectives, major concerns, vision and desired future state.

Next step: Dependables & Features

Previous step: Short Project Overview

Dependables & Features

Pop in anything important here, but bear in mind that the more specific you get, the more you narrow down the solution the agency can present back.

Try to keep it as open as possible!

I have the following dependables…

Add any specific CMS or programming language(s)

I require the following features…

i.e. accessibility for blind or partially sighted people

I would like to see my results by:

Send my brief to:

I agree to receive insights, opinions & research from Rawnet (we will never share your contact information with any third parties).

I would like Rawnet to respond to this brief.

Previous step: Targets & Goals