Your website visitors are telling you much more than you think. The search terms they use, the products or pages they look at, the news stories / white papers they read – all help build up a detailed profile of a particular customer.

Many organisations do not know how to collect this data, let alone how to use it to improve the visitor’s browsing experience or enable their own targetted marketing strategy.

We can help you profile your visitors and customers more effectively, ensure they always see the most relevant information (which pays huge dividends in Conversion Optimisation) and also help build a detailed picture of each customer so that you know their interests – crucial for creating really specific targeted, effective marketing.

What we’re really passionate about however is how best to use a website to acquire new customers – and what information can we collect about customers so that you can all the information needed for a positive and relevant follow up call. Information is key when speaking to a prospect for the first time - so we do everything we can to ensure your sales team are as informed as they can be about the lead, often uncovering the prospects real requirements up front.

We’re all about showing we can prove the return on a website project – and we do this by letting you know exactly how it’s performing. All leads can be tracked from campaign, and with certain integrated CRMs, we can even track this right through to sale.

Using existing and Rawnet proprietary technology, we are able to let you know exactly what search terms, campaigns, pages visited, number of visits for each of your leads – be they initiated from a web contact form or telephone call.

Imagine being able to know exactly what pages the prospect has looked at, their original search term to find you each time the phone rings? Or having the insight that a lead has revisited your site for more information after you’ve spoken to them? All great information that can be easily made available.

A new website doesn’t just mean a fresh look and new content – it could mean a whole new sales and marketing strategy to help grow the business from day one.