Target 250 www.target250.com

B2B lead generation website focussed on explaining a clear proposition with a strong call to action.

An international company, with a broad spectrum of propositions, it was important Target 250 had a website that could communicate the benefits of a performance led sales solution. Many prospects visiting the website were also looking at 2-3 other companies, mainly from Google leads, yet the previous website was failing to give visitors enough encouragement to get in contact. The proposition needed to be clear so that the visitors would understand the 'zero risk' proposition and get in touch.

Working with Rawnet has been a pleasure.

They understand what we need from our website on a functional level as well as an aesthetic level. We went into the project with a very general idea of what we wanted to do and with the help of the whole team we quickly fleshed out our vision into a website that now delivers a better experience for our visitors and more leads to our sales team.

We are continuing to develop our online presence with Rawnet and look forward to our continued good relationship.

How did we help?

We worked with Target 250 to really understand at what stage a customer might look for their services, what are the triggers for engagement and what are they searching for? After exploring the keyword competition we established a good idea of what we needed to get across immediately from the homepage, and ultimately the rest of the site. We then worked closely with Target 250 and mapped out a site map with appropriate keywords that would not only drive traffic, but help convert clicks into enquiries.

Target 250 now have a great online showcase for their services, clearly explained and backed up by some impressive client testimonials