- Ascot, UK
- 01344 266 233
“Rawnet are a great 'big small business', meaning that clients get intimate attention, but big thinking and leading edge solutions.”
The Williams F1 team knew that mobile was a great way to promote brand awareness and fan engagement throughout the season. So when they approached us, we were really keen not to take the easy route and simply emulate the other teams by building an app that replicates content from the team website. We wanted to do something typically Rawnet – something innovative that offered a new and exclusive experience that fans could engage with all season.
Among several ideas presented to Williams F1, the winner was 'iPredictor' – a season-long challenge in which users could win points by correctly guessing the positions of the first six drivers, plus all-round predictions including fastest lap and number of safety cars. We also integrated the app with Facebook so that users could pit themselves against their friends in their own personal league on a per-race and season basis. This would also play a huge part in gaining exposure for the app among the thousands of fans who would share their results online.
“A great little app for F1 Fans and it’s free!! Really adds something extra to the season and some competition between friends!”
- TOP 5
- F1 App
The Williams F1 app was an overnight success on Apple’s App Store, ranking among the Top five F1 Apps in 2012. It shot up the charts after featuring in the 'New and Noteworthy' on the App Store homepage for five weeks running. With 8,000 fans regularly playing against each other on race weekends and a monthly uplift in users of 30% for each race, the app has proved a hit not just with followers of the Williams F1 team but among all Grand Prix aficionados.
“Rawnet's wider competencies enabled Williams to establish a class-leading digital estate.”
‘The team at Rawnet proved to be extremely efficient and effective in their work ethic and application, despite considerable pressures. Not only that, but every member of the team involved in the project was extremely affable and committed to the project, which made my job a lot easier. It was great to work with people so knowledgeable in their field.
The results speak for themselves and the end product has actually surpassed our original expectations.