High Quality Production

As part of their upcoming content lineup, ITV Studios had invested heavily into garnering the best talent out there for their flagship miniseries. With an all-star cast, fantastic crew and immersive story-driven plot, Texas Rising needed to be launched in complete digital style. They were targeting senior content buyers, who are bombarded with marketing materials every day. We wanted to create something that would stand head and shoulders above the noise and showcase the amazing production values and star-studded cast.

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There are two sides to every story

With no real hero or villain, we decided to showcase the two sides of the story with an innovative microsite - allowing the user to choose which story they wanted to experience.

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Split Identity

With each side having a very distinct story, we knew this needed to be represented in their visual identity. Taking design inspiration from the rich history of both sides, we created a totally unique identity for each army.

This way when people chose a side, they weren't just choosing a different template - but a totally different experience.

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Identity
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Fully bespoke typography

To really immerse users into their chosen experience, we didn’t want to just change the colours and badges. To overcome this, we created two completely unique sets of typography, to further draw people into to the battle scarred world.

We also wanted to move away from the cliched wanted posters associated with the Wild West. Although inspired by history, the custom typography gave maturity to what is often a parodied topic.

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Incredible Iconography

To create further engagement within the microsite platform we added an extra gamification elements. This incentivised people to visit sections of the website that they hadn’t already seen. Each section contained clever iconography, uniquely crafted to fit the feel of each side - enticing clicks and offering users true interaction with the staggered stream of launch content.

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Iconography

Balancing the two sides

With such a rich story to tell, we wanted to make sure we were showcasing both sides in full digital glory. We carefully crafted specific user journeys to make sure both Texas and Mexicana sides were exciting to experience. We wanted people to fully explore each bit of content from both sides, creating an innovative coin system that would flip from Texas to Mexicana at the click of a button.

As ITV Studios launched new episodes, new sections of the microsite were unlocked, notifying users and leading them to experience fresh content. As people flipped between each side, we tracked exactly what they were viewing in order to further personalise their experience base on their preferences.

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Telling a story

All of these unique, engaging elements were married with beautiful imagery to create a hugely memorable story-driven experience. This microsite wasn’t just a marketing stop-gap - it was a powerful digital story.

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Personalised email content

To help aid with commercial goals, we also crafted personalised email campaigns that would send content to target buyers based on their most engaged side.

As new content was released, an email was sent out to push people to the site to re-engage - and ultimately to be fully immersed in the world of Texas Rising.

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The final designs

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