A fully-responsive layout
Responsive is pretty much a given these days, and thankfully the grid system design lends itself well to a responsive solution.
However, we still wanted a 'one page' experience on all devices, meaning a lot of thought had to also go into the navigation and UI surrounding the selection of editorials and products.
The Gumball site was very much designed to be a daily destination for fans looking for easily digestible content covering Fashion, Music and of course the Rally.
The Google Image style load-in-place maintains the seamless engagement across all devices, perfect for a site where there's such a feast of amazing images to scroll through.